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Olympic sponsorship: evolution, challenges and impact on the Olympic Movement
16 references·5 citing·50 second hop
Olympic sponsorship: evolution, challenges and impact on the Olympic Movement (2008)Olympic sponsorship: evolution, challenge…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions (2005)INTEGRATED MARKETING COMMUNIC…A Social Identities Perspective on the Effects of Corporate Sport Sponsorship on Employees (2005)A Social Identities Perspecti…Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport (2004)Conceptualization and alterna…Assessing the Effectiveness of Sport Sponsorships — An Empirical Examination (2004)Assessing the Effectiveness o…"Welcome Home": Motivations and Objectives of the 2004 Grand National Olympic Sponsors (2004)"Welcome Home": Motivations a…Sponsorship: perspectives on its strategic role (2003)Sponsorship: perspectives on …Sponsorship - A Confirmed Weapon in the Promotional Armoury (2001)Sponsorship - A Confirmed Wea…Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs (2001)Mastering the Marketing Commu…Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity (2001)Exploring Managers' Perceptio…Sports sponsorship development in leading Canadian companies: issues & trends (1998)Sports sponsorship developmen…Consumption values, sponsorship awareness, brand and product use (1998)Consumption values, sponsorsh…An International Review of Sponsorship Research (1998)An International Review of Sp…Integrating sports sponsorship into the corporate marketing function: an international comparative study (1997)Integrating sports sponsorshi…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…The effect of quality and leverage on the image transfer model: the moderating role of involvement (2020)The effect of quality and lev…Modeling the Effects of Sponsorship-Linked Marketing: When Does Memory Matter? (2017)Modeling the Effects of Spons…Experiential sponsorship activation at a sports mega-event: the case of Cisco at London 2012 (2017)Experiential sponsorship acti…Measurement and segmentation of sport fans using brand association networks: Application to Union of European Football Associations (UEFA) Champions League (UCL) (2014)Measurement and segmentation …Sports teams and equipment manufacturers going international (2013)Sports teams and equipment ma…Attitudinal effects of mere exposure. (1968)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Leveraging sponsorships on the Internet: Activation, congruence, and articulation (2008)Dimensions of fit between a brand and a social cause and their influence on attitudes (2010)Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods (2011)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)The Commitment-Trust Theory of Relationship Marketing (1994)A model of fan identification: antecedents and sponsorship outcomes (2003)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)Sport and social media research: A review (2014)A framework linking intangible resources and capabiliites to sustainable competitive advantage (1993)A model of image creation and image transfer in event sponsorship (1997)Predicting Sponsorship Outcomes from Attitudinal Constructs: The Case of a Professional Basketball Event (2007)Delineating the outcomes of sponsorship (2009)Expressing Identity and Shaping Image: The Relationship between Corporate Mission and Corporate Sponsorship (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)An Information Processing Theory of Consumer Choice (1979)Dimensions of Consumer Expertise (1987)State of Art and Science in Sponsorship-Linked Marketing (2008)The Worth of Product Placement in Successful Films: An Event Study Analysis (2009)Brand Equity Management in a Multichannel, Multimedia Retail Environment (2010)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Competing for the Future (1994)Brand awareness in business markets: When is it related to firm performance? (2010)Achieving brand loyalty through sponsorship: the role of fit and self-congruity (2011)The Effect of a Market Orientation on Business Profitability (1990)Evolving to a New Dominant Logic for Marketing (2003)The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy (2007)Investigating the service brand: A customer value perspective (2008)The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm (2017)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Brands in the Social Media Environment (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The Role of Sponsorship in the Marketing Communications Mix (1991)Sponsorship: From Management Ego Trip to Marketing Success (1996)The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products (2008)Does sponsorship work in the same way in different sponsorship contexts? (2010)Explaining and Articulating the Fit Construct in Sponsorship (2011)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Customer engagement: the construct, antecedents, and consequences (2016)A model of perceived image, memorable tourism experiences and revisit intention (2017)
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References

  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 1998An International Review of Sponsorship Research710 cited
  • 2001Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity394 cited
  • 2005INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions331 cited
  • 2001Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs294 cited
  • 2004Assessing the Effectiveness of Sport Sponsorships — An Empirical Examination247 cited
  • 2004Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport226 cited
  • 2003Sponsorship: perspectives on its strategic role148 cited
  • 2001Sponsorship - A Confirmed Weapon in the Promotional Armoury126 cited
  • 1997Integrating sports sponsorship into the corporate marketing function: an international comparative study118 cited
  • 1998Consumption values, sponsorship awareness, brand and product use101 cited
  • 2005A Social Identities Perspective on the Effects of Corporate Sport Sponsorship on Employees

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73 cited
  • 2004"Welcome Home": Motivations and Objectives of the 2004 Grand National Olympic Sponsors63 cited
  • 1998Sports sponsorship development in leading Canadian companies: issues & trends45 cited
  • Cited by

    • 2017Modeling the Effects of Sponsorship-Linked Marketing: When Does Memory Matter?19 cited
    • 2014Measurement and segmentation of sport fans using brand association networks: Application to Union of European Football Associations (UEFA) Champions League (UCL)17 cited
    • 2020The effect of quality and leverage on the image transfer model: the moderating role of involvement15 cited
    • 2013Sports teams and equipment manufacturers going international15 cited
    • 2017Experiential sponsorship activation at a sports mega-event: the case of Cisco at London 201214 cited