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Consumer Perceptions of Brand Extensions: Generalising Aaker & Keller’s Model

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References

1990Consumer Evaluations of Brand Extensions3,266 cited
1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
1994The Importance of the Brand in Brand Extension819 cited
1994Replications and extensions in marketing: Rarely published but quite contrary416 cited
1988Residual Centering, Exploratory and Confirmatory Moderator Analysis, and Decomposition of Effects in Path Models Containing Interactions375 cited
1993Consumer evaluations of brand extensions: Further empirical results179 cited
1996The formation of attitudes towards brand extensions: Testing and generalising Aaker and Keller's model177 cited
1993Interpreting cross-cultural replications of brand extension research83 cited
1998Advertising Sex-Typed Services: The Effects of Sex, Service Type, and Employee Type on Consumer Attitudes66 cited
1994Consumer evaluations of brand extensions : an integration of previous research35 cited

Cited by

2018An Integrated SEM Neural Network Approach to Study Effectiveness of Brand Extension in Indian FMCG Industry19 cited
2021How loyalty extends across product categories15 cited
2011Which category to extend to – Product or service?14 cited

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