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Brand associations in the higher education sector: The difference between shared and owned associations
16 references·2 citing·40 second hop
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  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
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  • 2007Corporate brands with a heritage518 cited
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    • 2024Circular economy and waste production models for sustainable development goals 12 and 14: Evidence from cruise sustainability reporting39 cited
    • 2016Journal of Brand Management – Year end review 201615 cited