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Painting Your Point: The Role of Color in Firms' Strategic Responses to Product Failures via Advertising and Marketing Communications
16 references·2 citing·45 second hop
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(2007)Color and psychological funct…When more blame is better than less: The implications of internal vs. external attributions for the repair of trust after a competence- vs. integrity-based trust violation (2005)When more blame is better tha…Positive emotions broaden the scope of attention and thought‐action repertoires (2005)Positive emotions broaden the…Removing the Shadow of Suspicion: The Effects of Apology Versus Denial for Repairing Competence- Versus Integrity-Based Trust Violations. (2004)Removing the Shadow of Suspic…Relationship between color and emotion: A study of college students. (2004)Relationship between color an…When Talk Is Not Cheap: Substantive Penance and Expressions of Intent in Rebuilding Cooperation (2002)When Talk Is Not Cheap: Subst…“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion (2001)“I” Seek Pleasures and “We” A…Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences (2000)Managing Images in Different …Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations (2000)Impact of Product-Harm Crises…Effects of Color as an Executional Cue in Advertising: They're in the Shade (1997)Effects of Color as an Execut…Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of…Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of…Simple or complex logos? 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(2004)“Economic man” in cross-cultural perspective: Behavioral experiments in 15 small-scale societies (2005)Does culture influence what and how we think? Effects of priming individualism and collectivism. (2008)An Inventory for Measuring Depression (1961)Manual for the State-Trait Anxiety Inventory (1970)Stress, social support, and the buffering hypothesis. (1985)Behavioral inhibition, behavioral activation, and affective responses to impending reward and punishment: The BIS/BAS Scales. (1994)Individual differences in two emotion regulation processes: Implications for affect, relationships, and well-being. (2003)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)Interior Design Reference Manual (1992)Emotional design in multimedia learning: Effects of shape and color on affect and learning (2013)Взаимосвязь статуса занятости и пола с уровнем психологического благополучия (2026)
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References

  • 1988Development and validation of brief measures of positive and negative affect: The PANAS scales.32,408 cited
  • 1988Development and validation of brief measures of positive and negative affect: The PANAS scales.31,356 cited
  • 2005Positive emotions broaden the scope of attention and thought‐action repertoires3,517 cited
  • 2001“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion1,249 cited
  • 2004Removing the Shadow of Suspicion: The Effects of Apology Versus Denial for Repairing Competence- Versus Integrity-Based Trust Violations.1,066 cited
  • 2000Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations982 cited
  • 2011Exciting red and competent blue: the importance of color in marketing735 cited
  • 2007Color and psychological functioning: The effect of red on performance attainment.701 cited
  • 2000Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences604 cited
  • 2004Relationship between color and emotion: A study of college students.588 cited
  • 2005When more blame is better than less: The implications of internal vs. external attributions for the repair of trust after a competence- vs. integrity-based trust violation560 cited
  • 2008Comparing apology to equivalent crisis response strategies: Clarifying apology's role and value in crisis communication482 cited
  • 1997Effects of Color as an Executional Cue in Advertising: They're in the Shade

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455 cited
  • 2008Romantic red: Red enhances men's attraction to women.438 cited
  • 2002When Talk Is Not Cheap: Substantive Penance and Expressions of Intent in Rebuilding Cooperation409 cited
  • 2012When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings388 cited
  • Cited by

    • 2020Coloring the destination: The role of color psychology on Instagram182 cited
    • 2025Simple or complex logos? The impact of logo complexity on brand luxuriousness perception14 cited