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Delivering Profitable Value
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Delivering Profitable Value (1998)Delivering Profitable ValueThe impact of shared value proposition on consumer engagement through a sense of brand community (2024)The impact of shared value pr…Value proposition of IoT-based products and services: a framework proposal (2022)Value proposition of IoT-base…Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises (2022)Cocreating transformative val…Impact of Value Co-Creation on International Customer Satisfaction in the Airsoft Industry: Does Country of Origin Matter? (2020)Impact of Value Co-Creation o…Competitividade em aglomerados regionais de micro e pequenas empresas de base tecnológica: o caso do Vale da Eletrônica brasileiro (2013)Competitividade em aglomerado…Looking for Ways to Increase Student Motivation: Internationalisation and Value Innovation (2011)Looking for Ways to Increase …What Marketing Educators Look for When Adopting a Principles of Marketing Textbook (2009)What Marketing Educators Look…The importance of focus for generating customer value (2006)The importance of focus for g…Business architecture: a holistic approach to defining the organization necessary to deliver a strategy (2000)Business architecture: a holi…Qualitative evaluation and research methods (1990)The Competitive Advantage of Nations (1990)Qualitative Research for Education: An Introduction to Theory and Methods (1997)Management research: An introduction (1992)Neoliberalism, higher education and the knowledge economy: from the free market to knowledge capitalism (2005)Dynamics of National and Global Competition in Higher Education (2006)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The Fifth Discipline (1990)Building Strong Brands (1995)Constructing brand value proposition statements: a systematic literature review (2017)The reengineering revolution : a handbook (1995)The Competitive Advantage of Nations (1998)Enterprise Information Systems Change, Adaptation and Adoption (2009)A Business Viewpoint for Integrated IT Governance, Risk and Compliance (2011)Management—Tasks, responsibilities, practices (1974)Relation of sample size to the stability of component patterns. (1988)Enhancing Knowledge Development in Marketing (2010)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Knowledge-Creating Company (1995)Evolving to a New Dominant Logic for Marketing (2003)Social determinants of health inequalities (2005)Persuasion With Case Studies (2007)Service-dominant logic: continuing the evolution (2007)SDG commentary: service ecosystems with the planet - weaving the environmental SDGs with human services (2023)Biomimicry for sustainability: Upframing service ecosystems (2025)Design Science in Information Systems Research1 (2004)A Design Science Research Methodology for Information Systems Research (2007)Textual sentiment analysis and description characteristics in crowdfunding success: The case of cybersecurity and IoT industries (2024)The Coding Manual for Qualitative Researchers (2025)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Imagined Communities: Reflections on the Origin and Spread of Nationalism (1994)
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  • 2000Business architecture: a holistic approach to defining the organization necessary to deliver a strategy20 cited
  • 2011Looking for Ways to Increase Student Motivation: Internationalisation and Value Innovation13 cited
  • 2024The impact of shared value proposition on consumer engagement through a sense of brand community13 cited
  • 2022Value proposition of IoT-based products and services: a framework proposal12 cited
  • 2006The importance of focus for generating customer value11 cited
  • 2022Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises10 cited
  • 2020Impact of Value Co-Creation on International Customer Satisfaction in the Airsoft Industry: Does Country of Origin Matter?10 cited
  • 2009What Marketing Educators Look for When Adopting a Principles of Marketing Textbook9 cited
  • 2013Competitividade em aglomerados regionais de micro e pequenas empresas de base tecnológica: o caso do Vale da Eletrônica brasileiro0 cited

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