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Being True to Oneself: Investigating Celebrity Brand Authenticity

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References

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2006A Multicomponent Conceptualization of Authenticity: Theory and Research1,243 cited
2004Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings1,204 cited

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2006Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities1,144 cited

2001Utopian Enterprise: Articulating the Meanings ofStar Trek's Culture of Consumption : Figure 11,051 cited

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