B2B vs. B2C: A Comparison of e-Business Strategies among SMEs

Abstract

Little research has been done on the e-business strategies of Small to Medium-sized Enterprises (SMEs). Smaller firms have come under increasing pressure to implement such applications but have limited resources and often lack necessary understanding to make appropriate choices. In an effort to find an approach to aid in making effective choices, we collected data from 400+ SMEs and used Importance-Performance maps to examine the differences in e-business strategies between B2B and B2C SMEs. Preliminary analysis indicates that B2B firms are outperforming B2C firms in achieving e-business goals.

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