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Marketing's Great Identity Crisis: A Revised Definition and an Urgent Research Agenda
16 references·0 citing·42 second hop
Marketing's Great Identity Crisis: A Revised Definition and an Urgent Research Agenda (2010)Marketing's Great Identity Crisis: A Revi…The Practice of Management (2012)The Practice of ManagementHandbook of Adolescent Psychology (2009)Handbook of Adolescent Psycho…Guest Editorial: Is Marketing Academia Losing Its Way? (2009)Guest Editorial: Is Marketing…Corporate branding and brand architecture: a conceptual framework (2009)Corporate branding and brand …The American Marketing Association's 2004 Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing in Society (2007)The American Marketing Associ…Marketing's Evolving Identity: Defining Our Future (2007)Marketing's Evolving Identity…Marketing as Constructive Engagement (2007)Marketing as Constructive Eng…Implications of the Revised Definition of Marketing: From Exchange to Value Creation (2007)Implications of the Revised D…The quest for customer focus. (2005)The quest for customer focus.Marketing malpractice: the cause and the cure. (2005)Marketing malpractice: the ca…How business schools lost their way. (2005)How business schools lost the…Refocusing marketing to reflect practice (2004)Refocusing marketing to refle…Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Scholarly Research in Marketi…Bridging the Relevance Gap: Aligning Stakeholders in the Future of Management Research (2001)Bridging the Relevance Gap: A…Valuing marketing's contribution (2000)Valuing marketing's contribut…Marketing Management and Strategy (1994)Marketing Management and Stra…The Theory of Buyer Behavior (1971)Marketing management: analysis. planning. implementation and control (2000)The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time (2003)A Framework for Conceptual Contributions in Marketing (2011)The evolution of service innovation research: a critical review and synthesis (2013)Advances in Consumer Research (2025)The Structure of Scientific Revolutions (1963)The Structure of Scientific Revolutions (1963)Economic Action and Social Structure: The Problem of Embeddedness (1985)Adopting a service logic in manufacturing (2010)Stakeholder marketing: a definition and conceptual framework (2011)Business models and their relationship with marketing: A systematic literature review (2013)Marketing Management: Analysis, Planning and Control (1973)The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)Evolving to a New Dominant Logic for Marketing (2003)On Economic Growth, Marketing Systems, and the Quality of Life (2009)The New Marketing Myopia (2010)Service‐dominant logic: a necessary step (2011)A New Product Growth for Model Consumer Durables (1969)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Nudge: improving decisions about health, wealth, and happiness (2008)Drivers of sales performance: a contemporary meta-analysis. Have salespeople become knowledge brokers? (2010)Partial Least Squares: The Better Approach to Structural Equation Modeling? (2012)Brand communication through digital influencers: Leveraging blogger engagement (2014)Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing (2000)Internal market orientation (2002)The criteria for successful services brands (2003)Conceptualization and measurement of ethnic identity: Current status and future directions. (2007)Parental involvement in middle school: A meta-analytic assessment of the strategies that promote achievement. (2009)Promoting Positive Youth Development Through School-Based Social and Emotional Learning Interventions: A Meta-Analysis of Follow-Up Effects (2017)Management Research as a Design Science: Articulating the Research Products of Mode 2 Knowledge Production in Management (2005)Engaging with organisations in pursuit of improved sustainability accounting and performance (2007)Why the Rigour–Relevance Gap in Management Research Is Unbridgeable (2009)The Capabilities of Market-Driven Organizations (1994)Corporate Social Responsibility (1999)The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice (2010)Ethics, CSR, and Sustainability Education in the Financial Times Top 50 Global Business Schools: Baseline Data and Future Research Directions (2007)It’s a Bittersweet Symphony, this Life: Fragile Academic Selves and Insecure Identities at Work (2013)On doing better science: From thrill of discovery to policy implications (2017)How does product program innovativeness affect customer satisfaction? A comparison of goods and services (2010)Perspective: New Service Development: How the Field Developed, Its Current Status and Recommendations for Moving the Field Forward (2015)Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies (2017)
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References

  • 2012The Practice of Management3,745 cited
  • 2009Handbook of Adolescent Psychology2,938 cited
  • 2005How business schools lost their way.897 cited
  • 2001Bridging the Relevance Gap: Aligning Stakeholders in the Future of Management Research877 cited
  • 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development554 cited
  • 1994Marketing Management and Strategy496 cited
  • 2007Implications of the Revised Definition of Marketing: From Exchange to Value Creation341 cited
  • 2009Guest Editorial: Is Marketing Academia Losing Its Way?294 cited
  • 2007Marketing's Evolving Identity: Defining Our Future186 cited
  • 2005Marketing malpractice: the cause and the cure.166 cited
  • 2004Refocusing marketing to reflect practice144 cited
  • 2007Marketing as Constructive Engagement131 cited
  • 2007The American Marketing Association's 2004 Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing in Society112 cited
  • 2009Corporate branding and brand architecture: a conceptual framework107 cited
  • 2005The quest for customer focus.93 cited

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Valuing marketing's contribution
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