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• 2017Effect of religiosity on luxury consumer behavior: the case of the Tunisian Muslim62 cited
• 2009Developing country perceptions of high‐ and low‐involvement products manufactured in other countries36 cited
• 2012Does country of brand origin (COBO) matter for the Lebanese consumers?36 cited
• 2006Unravelling country-of-origin : semiotics as a theoretical basis for a meaning-centred approach towards country-of-origin effects30 cited
• 2009Country of Origin Effect on U.S. Consumers’ Brand Personality Perception of Automobiles from China and India26 cited
• 2017A review of Spanish consumers’ product-country image of China23 cited
• 2020The Influence of Quality on Consumers’ Purchase Intention between Local and Multinational Cosmetic Firm20 cited
• 2009Foreign Branding: Examining the Relationship between Language and International Brand Evaluations19 cited
• 2012Status and Nonstatus Consumers’ Attitudes toward Foreign and Domestic Luxury Brands of Underwear17 cited
• 2016Prioritizing Geo-References: A Content Analysis of the Websites of Leading Global Luxury Fashion Brands17 cited
• 2019LIFESTYLE AND CONSUMER PREFERENCES IN CHOOSING LOCAL OR FOREIGN BRANDS: A STUDY OF CONSUMER BEHAVIOR IN SURAKARTA – INDONESIA16 cited
• 2010Predicting consumer behavior based on country of origin (COO)14 cited
• 2010Assembly and component origin effects: an ASEAN consumer perspective