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Zweiseitige Botschaften in der Marketingkommunikation — Ein Überblick und Ausblick zu Theorie und Forschung
16 references·2 citing·33 second hop
Zweiseitige Botschaften in der Marketingkommunikation — Ein Überblick und Ausblick zu Theorie und Forschung (2008)Zweiseitige Botschaften in der Marketingk…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)A Continuum of Impression For…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Communication and Persuasion (1986)Communication and PersuasionCentral and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process (1977)The Intuitive Psychologist An…Advertising as Information (1974)Advertising as InformationThe processes of causal attribution. (1973)The processes of causal attri…Free Competition and the Optimal Amount of Fraud (1973)Free Competition and the Opti…Information and Consumer Behavior (1970)Information and Consumer Beha…From Acts To Dispositions The Attribution Process In Person Perception (1965)From Acts To Dispositions The…Conflict, arousal, and curiosity. (1960)Conflict, arousal, and curios…The psychology of interpersonal relations. (1958)The psychology of interperson…The Psychology of Interpersonal Relations. (1958)The Psychology of Interperson…Unternehmenskommunikation zur Förderung des nachhaltigen Konsums (2014)Unternehmenskommunikation zur…Zweiseitige Botschaften in der Marketingkommunikation (2011)Zweiseitige Botschaften in de…The Principles of Psychology (1891)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The Concept of Mind (2006)Principles Of Gestalt Psychology (2013)The Elaboration Likelihood Model of Persuasion (1986)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The role of transportation in the persuasiveness of public narratives. (2000)Advances in Consumer Research (2025)The Economics of Information (1976)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Self-Perception Theory (1972)Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. (1979)Communication And Persuasion (2017)Risk, Ambiguity, and the Savage Axioms (1961)Judgment under Uncertainty: Heuristics and Biases (1975)The Framing of Decisions and the Psychology of Choice (1981)Exploration and Exploitation in Organizational Learning (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Theory of games and economic behavior (2019)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)A Theory of Cognitive Dissonance (2017)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Well-being : the foundations of hedonic psychology (1999)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Advances in prospect theory: Cumulative representation of uncertainty (1992)From Intentions to Actions: A Theory of Planned Behavior (1985)
this work references cited by second hop

References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1958The psychology of interpersonal relations.13,840 cited
  • 1958The Psychology of Interpersonal Relations.11,886 cited
  • 1960Conflict, arousal, and curiosity.6,048 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,795 cited
  • 1986Communication and Persuasion5,382 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change5,011 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1977The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process4,179 cited
  • 1973The processes of causal attribution.4,066 cited
  • 1973Free Competition and the Optimal Amount of Fraud4,017 cited
  • 1974Advertising as Information3,430 cited
  • 1965From Acts To Dispositions The Attribution Process In Person Perception3,423 cited

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1990
A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation
3,365 cited

Cited by

  • 2014Unternehmenskommunikation zur Förderung des nachhaltigen Konsums6 cited
  • 2011Zweiseitige Botschaften in der Marketingkommunikation5 cited