SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Study on the Development of Tools for Measurement of Consumers' Brand Experience Inside and Outside a Fashion Brand Store at a Large Shopping Center
16 references·0 citing·41 second hop
Study on the Development of Tools for Measurement of Consumers' Brand Experience Inside and Outside a Fashion Brand Store at a Large Shopping Center (2015)Study on the Development of Tools for Mea…Understanding Customer Experience (2015)Understanding Customer Experi…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Are lifestyle centres unique? Consumers' perceptions across locations (2009)Are lifestyle centres unique?…Tourist shoppers' satisfaction with regional shopping mall experiences (2007)Tourist shoppers' satisfactio…A new perspective on the experience economy : Meaningful experiences (2007)A new perspective on the expe…Building consumer–brand relationship: A cross‐cultural experiential view (2006)Building consumer–brand relat…Identifying the Dimensions of the Experience Construct (2004)Identifying the Dimensions of…Academic Insights: An Application of Multiple-Group Causal Models in Assessing Cross-Cultural Measurement Equivalence (2000)Academic Insights: An Applica…The experience economy: work is theatre & every business a stage (1999)The experience economy: work …Personal Selling and Sales Management: A Relationship Marketing Perspective (1999)Personal Selling and Sales Ma…Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands (1999)Experiential marketing : how …Excitement at the mall: Determinants and effects on shopping response (1998)Excitement at the mall: Deter…Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Relationship Quality in Servi…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…In the Shadow of the Silent Majorities (1978)In the Shadow of the Silent M…“Cloze Procedure”: A New Tool for Measuring Readability (1953)Conflict, arousal, and curiosity. (1960)Book Review: The Theory of Buyer Behavior (1971)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Coefficient Alpha and the Internal Structure of Tests (1951)The critical incident technique. (1954)Handbook of Industrial and Organizational Psychology. (1977)The Effect of a Market Orientation on Business Profitability (1990)Measuring Service Quality: A Reexamination and Extension (1992)\nThe use of partial least squares path modeling in international marketing (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend (2009)Celebrity endorsement, brand credibility and brand equity (2011)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)A circumplex model of affect. (1980)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions (2002)Hedonic shopping motivations (2003)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Developing Buyer-Seller Relationships (1987)Leadership and Performance Beyond Expectationsby BassBernard M.. New York: Free Press, 1985, 256 pp., $24.95. (1987)The Commitment-Trust Theory of Relationship Marketing (1994)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Social Exchange Theory and Research on Business-to-Business Relational Exchange (2001)Client Co-Production in Knowledge-Intensive Business Services (2002)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Understanding Customer Experience Throughout the Customer Journey (2016)Evolving to a New Dominant Logic for Marketing (2003)Co-creation experiences: The next practice in value creation (2004)Demystifying customer brand engagement: Exploring the loyalty nexus (2010)Critical service logic: making sense of value creation and co-creation (2012)Brands and Branding: Research Findings and Future Priorities (2006)
this work references cited by second hop

References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,591 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,358 cited
  • 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,659 cited
  • 1999The experience economy: work is theatre & every business a stage2,690 cited
  • 1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands1,204 cited
  • 1998Excitement at the mall: Determinants and effects on shopping response1,041 cited
  • 2015Understanding Customer Experience806 cited
  • 1999Personal Selling and Sales Management: A Relationship Marketing Perspective800 cited
  • 2006Building consumer–brand relationship: A cross‐cultural experiential view462 cited
  • 1978In the Shadow of the Silent Majorities428 cited
  • 2000Academic Insights: An Application of Multiple-Group Causal Models in Assessing Cross-Cultural Measurement Equivalence160 cited
  • 2007Tourist shoppers' satisfaction with regional shopping mall experiences100 cited
  • 2004Identifying the Dimensions of the Experience Construct80 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2007
A new perspective on the experience economy : Meaningful experiences
75 cited
  • 2009Are lifestyle centres unique? Consumers' perceptions across locations60 cited
  • Cited by

    No citing works inside the corpus for this window.