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Le placement de marques au cinéma : Proposition de la location du placement à l’écran comme nouveau facteur d’efficacité potentielle

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References

1998Development of a Standard E-Mail Methodology: Results of an Experiment832 cited
1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues658 cited
2000A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies333 cited
1997Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences328 cited
1999Moviegoers' Experiences and Interpretations of Brands in Films Revisited258 cited
1993Consumers' Attitudes Toward Product Placement in Movies237 cited
1998Toward a Framework of Product Placement: Theoretical Propositions222 cited
2002“I Saw it in the Movies”: Exploring the Link between Product Placement Beliefs and Reported Usage Behavior160 cited
2000Viewers' Evaluations of Product Placements in Movies: Public Policy Issues and Managerial Implications143 cited
1999The influence of product-placement type & exposure time on product-placement recognition129 cited

Cited by

2009Souvenir des marques placées dans les films: interactions entre proéminence et intégration en conditions réelles d'exposition11 cited
2007La prédisposition a la recherche d'expériences comme caractéristique individuelle : un élément de la complémentarité entre théorie classique et approche expérientielle2 cited
2020Wine in French Cinema0 cited

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