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Uses and Gratifications Theory and E-Consumer Behaviors
7 references·16 citing·49 second hop
Uses and Gratifications Theory and E-Consumer Behaviors (2002)Uses and Gratifications Theory and E-Cons…Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations (2000)Relationship Marketing Activi…A Multivariate Analysis of Web Usage (1999)A Multivariate Analysis of We…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…How Consumers Assess the Value of Advertising (1995)How Consumers Assess the Valu…Learning Orientation, Working Smart, and Effective Selling (1994)Learning Orientation, Working…Attitude toward the AD as a Mediator of Consumer Brand Choice (1981)Attitude toward the AD as a M…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…How do digital natives perceive and react toward online advertising? Implications for SMEs (2021)How do digital natives percei…The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention (2020)The Role of Perceived Smart T…One size doesn’t fit all: a uses and gratifications analysis of social media platforms (2020)One size doesn’t fit all: a u…The role of virtual try-on technology in online purchase decision from consumers’ aspect (2019)The role of virtual try-on te…Tourists’ happiness: are there smart tourism technology effects? (2018)Tourists’ happiness: are ther…Smart tourism technologies in travel planning: The role of exploration and exploitation (2017)Smart tourism technologies in…Improving travel decision support satisfaction with smart tourism technologies: A framework of tourist elaboration likelihood and self-efficacy (2016)Improving travel decision sup…Branding with social media: User gratifications, usage patterns, and brand message content strategies (2016)Branding with social media: U…Perceived irritation in online shopping: The impact of website design characteristics (2015)Perceived irritation in onlin…Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Creative Strategies in Social…Traveler Acceptance of an App-Based Mobile Tour Guide (2013)Traveler Acceptance of an App…Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria (2011)Determinants of Consumer Perc…Beyond buying: Motivations behind consumers' online shopping cart use (2009)Beyond buying: Motivations be…Use and gratification in e‐consumers (2008)Use and gratification in e‐co…Brand communities on the internet (2008)Brand communities on the inte…INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising (2005)INTERNET USES AND GRATIFICATI…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Measuring the Involvement Construct (1985)Social media: The new hybrid element of the promotion mix (2009)Elements of strategic social media marketing: A holistic framework (2016)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Significance tests and goodness of fit in the analysis of covariance structures. 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(1990)The Commitment-Trust Theory of Relationship Marketing (1994)Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context (2005)eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty (2006)Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators (2008)Information and Consumer Behavior (1970)Marketing Research (1970)E-satisfaction: an initial examination (2000)Strong Inference (1964)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Exploration and Exploitation in Organizational Learning (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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this work references cited by second hop

References

  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1996Advertising Value and Advertising on the Web1,361 cited
  • 1994Learning Orientation, Working Smart, and Effective Selling1,172 cited
  • 2000Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations1,089 cited
  • 1999A Multivariate Analysis of Web Usage941 cited
  • 1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited
  • 1995How Consumers Assess the Value of Advertising774 cited

Cited by

  • 2014Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement1,462 cited
  • 2005INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising954 cited
  • 2017Smart tourism technologies in travel planning: The role of exploration and exploitation533 cited
  • 2009Beyond buying: Motivations behind consumers' online shopping cart use339 cited
  • 2020The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention304 cited
  • 2011Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria263 cited
  • 2016Improving travel decision support satisfaction with smart tourism technologies: A framework of tourist elaboration likelihood and self-efficacy

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231 cited
  • 2016Branding with social media: User gratifications, usage patterns, and brand message content strategies218 cited
  • 2020One size doesn’t fit all: a uses and gratifications analysis of social media platforms214 cited
  • 2021How do digital natives perceive and react toward online advertising? Implications for SMEs210 cited
  • 2008Brand communities on the internet207 cited
  • 2015Perceived irritation in online shopping: The impact of website design characteristics203 cited
  • 2018Tourists’ happiness: are there smart tourism technology effects?193 cited
  • 2019The role of virtual try-on technology in online purchase decision from consumers’ aspect175 cited
  • 2008Use and gratification in e‐consumers168 cited
  • 2013Traveler Acceptance of an App-Based Mobile Tour Guide167 cited