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Examining the relationships among the brand equity dimensions
16 references·7 citing·29 second hop
Examining the relationships among the brand equity dimensions (2016)Examining the relationships among the bra…Strategic Brand Management (2007)Strategic Brand ManagementBrands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…Developing and validating measures of facets of customer-based brand equity (2003)Developing and validating mea…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Building Strong Brands (1995)Building Strong BrandsBrand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityManaging brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…The influence of visual marketing on consumers' purchase intention of fast fashion brands in China–An exploration based on fsQCA method (2024)The influence of visual marke…A Systematic Literature Review of Fashion, Sustainability, and Consumption Using a Mixed Methods Approach (2023)A Systematic Literature Revie…Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model (2021)Exploring Brand Hate and the …Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA (2021)Brand equity effects on finan…Effects of Brand Hate on Brand Equity: The Role of Corporate Social Irresponsibility and Similar Competitor Offer (2020)Effects of Brand Hate on Bran…Determinants of brand loyalty in the apparel industry: A developing country perspective (2020)Determinants of brand loyalty…An investigation of the promotion effects of uncertain level discount: evidence from China (2019)An investigation of the promo…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
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References

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  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1999Whence Consumer Loyalty?7,319 cited
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  • 2003Developing and validating measures of facets of customer-based brand equity

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Cited by

  • 2023A Systematic Literature Review of Fashion, Sustainability, and Consumption Using a Mixed Methods Approach36 cited
  • 2020Determinants of brand loyalty in the apparel industry: A developing country perspective34 cited
  • 2021Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model26 cited
  • 2021Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA18 cited
  • 2020Effects of Brand Hate on Brand Equity: The Role of Corporate Social Irresponsibility and Similar Competitor Offer16 cited
  • 2019An investigation of the promotion effects of uncertain level discount: evidence from China15 cited
  • 2024The influence of visual marketing on consumers' purchase intention of fast fashion brands in China–An exploration based on fsQCA method13 cited