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Patent cliff and strategic switch: exploring strategic design possibilities in the pharmaceutical industry
16 references·1 citing·49 second hop
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References

  • 2009Business Models, Business Strategy and Innovation8,325 cited
  • 2011The Business Model: Recent Developments and Future Research4,791 cited
  • 2010How to improve R&D productivity: the pharmaceutical industry's grand challenge3,562 cited
  • 2007New uses for old drugs1,000 cited
  • 2011The productivity crisis in pharmaceutical R&D918 cited
  • 1986Generic business strategies, organizational context and performance: An empirical investigation537 cited
  • 2007Innovation Policy and the Economy462 cited
  • 1992The 4P Classification of the Marketing Mix Revisited447 cited
  • 2002Strategic determinants of decisions not to settle patent litigation347 cited
  • 2012Evergreening, patent challenges, and effective market life in pharmaceuticals262 cited
  • 2000Barriers to entry, brand advertising, and generic entry in the US pharmaceutical industry226 cited
  • 2010Consumer learning and heterogeneity: Dynamics of demand for prescription drugs after patent expiration190 cited
  • 2010Rare diseases, orphan drugs and their regulation: questions and misconceptions182 cited
  • 2007Generic competition and market exclusivity periods in pharmaceuticals169 cited
  • 2001Changing the Status of Drugs from Prescription to Over-the-Counter Availability

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169 cited
  • 1987STRATEGIES TO OUTPACE THE COMPETITION147 cited
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    • 2025Impact of China’s drug innovation policy on patent quantity and quality: Evidence from a representative chemical pharmaceutical enterprise4 cited