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Optimal Product Quality And Advertising
7 references·0 citing·30 second hop
Optimal Product Quality And Advertising (1981)Optimal Product Quality And AdvertisingA Generalization of the Nerlove-Arrow Model to Multi-Firms Advertising under Uncertainty (1979)A Generalization of the Nerlo…Optimum Advertising and Goodwill under Uncertainty (1978)Optimum Advertising and Goodw…Dynamic Optimal Control Models in Advertising: a Survey (1977)Dynamic Optimal Control Model…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…OPTIMAL CONTROL AND ADVERTISING POLICY (1973)OPTIMAL CONTROL AND ADVERTISI…Price, Quality and Advertising Competition: An Econometric Investigation of the United Kingdom Car Market (1971)Price, Quality and Advertisin…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…Equilibrium points in n -person games (1950)Differential game models in management science (1983)Stochastic diffusion models with advertising and word-of-mouth effects (1983)Controlling Measurement Errors in Models of Advertising Competition (2000)Games and Decisions (2015)The Economics of Discretionary Behavior: Managerial Objectives in a Theory of the Firm (1965)Does Advertising Influence Votes? An Analysis of the 1966 and 1970 Quebec Elections (1973)Price, quality, and selling time in the housing market (1974)The Economics of Information (1976)Product Emulation Strategies in The Presence of Reputation Effects And Network Externalities: Some Evidence From The Minicomputer Industry (1990)Monopoly and Resource Allocation (1995)An Operations-Research Study of Sales Response to Advertising (1957)The Economics of Information (1961)Models of New Product Diffusion Through Advertising and Word-of-Mouth (1978)Understanding the Impact of Synergy in Multimedia Communications (2003)Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)The Measurement of Cumulative Advertising Effects (1965)A survey of some differential games in advertising (1982)Dynamic Optimal Control Models in Advertising: Recent Developments (1994)A MICROECONOMIC MODEL OF CORPORATE SOCIAL RESPONSIBILITY (2010)The Economic Effects of Advertising. (1942)Distributed Lags and Investment Analysis (1956)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Introduction to stochastic control (1971)The economics of advertising (1972)Stochastic control theory and operational research (1984)Innovation Diffusion and New Product Growth Models in Marketing (1979)Chapter 28 The Economic Analysis of Advertising (2007)
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References

  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions909 cited
  • 1977Dynamic Optimal Control Models in Advertising: a Survey277 cited
  • 1971Price, Quality and Advertising Competition: An Econometric Investigation of the United Kingdom Car Market108 cited
  • 1978Optimum Advertising and Goodwill under Uncertainty48 cited
  • 1973OPTIMAL CONTROL AND ADVERTISING POLICY46 cited
  • 1979A Generalization of the Nerlove-Arrow Model to Multi-Firms Advertising under Uncertainty29 cited

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