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Influence of Product Attributes on Mobile Phone preference among university students: A Case of Undergraduate students
16 references·3 citing·33 second hop
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References

  • 2003Research Methods for Business Students17,197 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 1972Principles of Marketing5,587 cited
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  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
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  • 2003Product Attributes Model: A Tool for Evaluating Brand Positioning176 cited
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  • 2005Factors Affecting Consumer Choice of Mobile Phones: Two Studies from Finland170 cited
  • 2006Strategic Marketing: Creating Competitive Advantage125 cited
  • 1998Product experience and consumer product attribute inference accuracy64 cited
  • 2004Assessing the impact of a very successful price promotion on brand, category and competitor sales55 cited
  • 2009Mobile Handset Buying Behavior of Different Age and Gender Groups

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37 cited

Cited by

  • 2013Factors Affecting Mobile Phone Purchase in the Greater Accra Region of Ghana: A Binary Logit Model Approach21 cited
  • 2013Consumer Buying Behavior of Mobile Phone Devices9 cited
  • 2019Consumers' Preference of Fast Food Items in Kathmandu Valley9 cited