References

• 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
• 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
• 1970Marketing Research3,552 cited
• 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
• 2017Communication And Persuasion2,240 cited
• 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
• 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
• 1999Celebrity Endorsement: A Literature Review1,734 cited
• 1996Advertising Value and Advertising on the Web1,361 cited
• 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
• 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,301 cited
• 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited
• 2004Consumer Attitudes Toward Mobile Advertising: An Empirical Study1,188 cited
• 2003The Religious Commitment Inventory--10: Development, refinement, and validation of a brief scale for research and counseling.