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The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks
16 references·13 citing·38 second hop
The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks (2015)The Relationship between Brand Equity, Cu…Structural Equation Modeling With AMOS (2013)Structural Equation Modeling …In Search of Golden Rules: Comment on Hypothesis-Testing Approaches to Setting Cutoff Values for Fit Indexes and Dangers in Overgeneralizing Hu and Bentler's (1999) Findings (2004)In Search of Golden Rules: Co…An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)An examination of the effects…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…The Antecedents and Consequences of Customer Satisfaction for Firms (1993)The Antecedents and Consequen…Lisrel 8: Structural Equation Modeling With the Simplis Command Language (1993)Lisrel 8: Structural Equation…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …Alternative Ways of Assessing Model Fit (1992)Alternative Ways of Assessing…A National Customer Satisfaction Barometer: The Swedish Experience (1992)A National Customer Satisfact…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Evaluating Service Encounters…A Service Quality Model and its Marketing Implications (1984)A Service Quality Model and i…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…How Digital Marketing Through IMC influences Brand Retail and Brand Loyalty (2023)How Digital Marketing Through…Online customer reviews: insights from the coffee shops industry and the moderating effect of business types (2022)Online customer reviews: insi…Impact of Service Expectation, Experiential Quality, and Perceived Value on Hotel Customer Satisfaction (2022)Impact of Service Expectation…Brand Management and the Public and Patron’s Behaviors in the Foodservice Industry: A Comparison between Name-brand Coffee Shops and Family Restaurants (2022)Brand Management and the Publ…Turkey’s Coffee Adventure: An Analysis of Coffee Experience Typologies and Business Type Preferences (2021)Turkey’s Coffee Adventure: An…The Mediating Role of Brand Love in the Relationship Between Consumer-Based Brand Equity and Brand Loyalty: a Research on Starbucks (2021)The Mediating Role of Brand L…The interaction between individual cultural values and the cognitive and social processes of global restaurant brand equity (2021)The interaction between indiv…Customer Loyalty as an Impact of Perceived Usefulness to Grab Users, Mediated by Customer Satisfaction and Moderated by Perceived Ease of Use (2021)Customer Loyalty as an Impact…Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets (2020)Impact of Selected Socio-Demo…CUSTOMER PREFERENCES ON COFFEE SHOP CONSUMPTIONS: A CONCEPTUAL MODEL (2020)CUSTOMER PREFERENCES ON COFFE…Consumers' Coffee Consumption Habits And Coffee Shop Preferences: A Research In Antalya Province (2019)Consumers' Coffee Consumption…Antecedents and consequences of self-congruity: replication and extension (2019)Antecedents and consequences …Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry (2018)Applying FCM to predict the b…Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Scale Development Research (2006)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)The Theory of Buyer Behavior (1971)Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation. (1977)Disconfirmation of consumer expectations through product trial. (1979)Developing Buyer-Seller Relationships (1987)Measuring Service Quality: A Reexamination and Extension (1992)Understanding Information Systems Continuance: An Expectation-Confirmation Model1 (2001)Atmospherics as a Marketing Tool (1974)Breaking Free from Product Marketing (1977)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Comparative fit indexes in structural models. (1990)A Service‐Orientated Approach to Marketing of Services (1978)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Power analysis and determination of sample size for covariance structure modeling. 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References

  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1992Alternative Ways of Assessing Model Fit27,192 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 1993Lisrel 8: Structural Equation Modeling With the Simplis Command Language7,691 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2004In Search of Golden Rules: Comment on Hypothesis-Testing Approaches to Setting Cutoff Values for Fit Indexes and Dangers in Overgeneralizing Hu and Bentler's (1999) Findings6,661 cited
  • 1984A Service Quality Model and its Marketing Implications6,560 cited
  • 1992A National Customer Satisfaction Barometer: The Swedish Experience5,637 cited
  • 1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses4,950 cited
  • 1993The Antecedents and Consequences of Customer Satisfaction for Firms4,607 cited
  • 2013Structural Equation Modeling With AMOS

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3,959 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 2003An examination of the effects of motivation and satisfaction on destination loyalty: a structural model3,379 cited
  • Cited by

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    • 2019Antecedents and consequences of self-congruity: replication and extension46 cited
    • 2022Impact of Service Expectation, Experiential Quality, and Perceived Value on Hotel Customer Satisfaction38 cited
    • 2022Online customer reviews: insights from the coffee shops industry and the moderating effect of business types31 cited
    • 2021Customer Loyalty as an Impact of Perceived Usefulness to Grab Users, Mediated by Customer Satisfaction and Moderated by Perceived Ease of Use30 cited
    • 2018Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry25 cited
    • 2021The Mediating Role of Brand Love in the Relationship Between Consumer-Based Brand Equity and Brand Loyalty: a Research on Starbucks24 cited
    • 2020Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets23 cited
    • 2021Turkey’s Coffee Adventure: An Analysis of Coffee Experience Typologies and Business Type Preferences12 cited
    • 2022Brand Management and the Public and Patron’s Behaviors in the Foodservice Industry: A Comparison between Name-brand Coffee Shops and Family Restaurants12 cited
    • 2020CUSTOMER PREFERENCES ON COFFEE SHOP CONSUMPTIONS: A CONCEPTUAL MODEL12 cited
    • 2019Consumers' Coffee Consumption Habits And Coffee Shop Preferences: A Research In Antalya Province11 cited
    • 2023How Digital Marketing Through IMC influences Brand Retail and Brand Loyalty10 cited