References

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• 1986The Elaboration Likelihood Model of Persuasion8,811 cited
• 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
• 1997ATTITUDES AND ATTITUDE CHANGE2,290 cited
• 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
• 2004Conceptualizing and researching employer branding1,606 cited
• 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
• 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
• 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
• 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
• 1989Toward a Measure of Patriotic and Nationalistic Attitudes1,221 cited
• 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
• 1994Consumer Ethnocentrism: A Test of Antecedents and Moderators961 cited
• 2003THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER