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Quando Forças Opostas Aumentam a Intenção de Compra? Foco Motivacional e Mensagens de Comunicação
16 references·0 citing·47 second hop
Quando Forças Opostas Aumentam a Intenção de Compra? 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(2004)Regulatory Fit and Persuasion…Goal–Attribute Compatibility in Consumer Choice (2004)Goal–Attribute Compatibility …Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)Bringing the Frame Into Focus…How Self-Regulation Creates Distinct Values: The Case of Promotion and Prevention Decision Making (2002)How Self-Regulation Creates D…Achievement orientations from subjective histories of success: Promotion pride versus prevention pride (2001)Achievement orientations from…“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion (2001)“I” Seek Pleasures and “We” A…Constructive Consumer Choice Processes (1998)Constructive Consumer Choice …Beyond pleasure and pain. (1997)Beyond pleasure and pain.Possessions and the Extended Self (1988)The case for motivated reasoning. 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References

  • 1997Beyond pleasure and pain.6,770 cited
  • 1998Constructive Consumer Choice Processes2,850 cited
  • 2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.1,539 cited
  • 2001Achievement orientations from subjective histories of success: Promotion pride versus prevention pride1,515 cited
  • 2001“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion1,249 cited
  • 2004Regulatory Fit and Persuasion: Transfer From "Feeling Right."1,012 cited
  • 2005Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice706 cited
  • 2009Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness613 cited
  • 2002How Self-Regulation Creates Distinct Values: The Case of Promotion and Prevention Decision Making599 cited
  • 2006How Regulatory Fit Affects Value in Consumer Choices and Opinions585 cited
  • 2011Beyond Pleasure and PainHow Motivation Works545 cited
  • 2009Engaging the consumer: The science and art of the value creation process483 cited
  • 2006The Role of Regulatory Focus in Preference Construction386 cited
  • 2004Goal–Attribute Compatibility in Consumer Choice378 cited

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  • 2010An Assessment of Chronic Regulatory Focus Measures371 cited
  • 2006Understanding Regulatory Fit359 cited
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