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Underlying Dimensions and Communications Strategies of the Advertising Agency-Client Relationship
7 references·3 citing·35 second hop
Underlying Dimensions and Communications Strategies of the Advertising Agency-Client Relationship (1991)Underlying Dimensions and Communications …Business marketing management (1998)Business marketing managementAn Empirical Investigation of the Information Sources Used during the Industrial Buying Process (1984)An Empirical Investigation of…An Empirical Investigation of the Information Sources used during the Industrial Buying Process (1984)An Empirical Investigation of…Emerging perspectives on services marketing (1983)Emerging perspectives on serv…Environmental Uncertainty and Buying Group Structure: An Empirical Investigation (1979)Environmental Uncertainty and…Organizational Buying Behavior (1973)Organizational Buying BehaviorA Model of Industrial Buyer Behavior (1973)A Model of Industrial Buyer B…A cybernetic communication model for advertising (2007)A cybernetic communication mo…Account planning: whose role is it anyway? (2003)Account planning: whose role …Influence strategies in organizational buying decisions (1996)Influence strategies in organ…Coefficient Alpha and the Internal Structure of Tests (1951)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Scale Development : Theory and Applications (1991)When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity? (2021)Basics of qualitative research (1990)Basics of Qualitative Research (1992)The Commitment-Trust Theory of Relationship Marketing (1994)An introduction to cybernetics (1956)A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissonance (2017)The social psychology of organizing (1969)Designing Complex Organizations (1973)Handbook of Industrial and Organizational Psychology. (1977)"Paradigms Lost": On Theory and Method in Research in Marketing (1983)Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis (1984)Output Sector Munificence Effects on the Internal Political Economy of Marketing Channels (1987)The Politics of Organizational Decision-Making. (1976)The Nature of Organizational Search in High Technology Markets (1993)Organizational Risk Perception and Reduction: A Literature Review (1995)Competitive intelligence: a multiphasic precedent to marketing strategy (2008)Innovations and organizations (2020)Customer satisfaction in industrial markets: dimensional and multiple role issues (2001)Relationship Value in Business Markets: The Construct and Its Dimensions (2005)The roles of xinyong and guanxi in Chinese relationship marketing (2005)Vendor selection criteria and methods (1991)Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research (2002)Understanding Customer Experience Throughout the Customer Journey (2016)Price, Authority, and Trust: From Ideal Types to Plural Forms (1989)Economic Action and Social Structure: The Problem of Embeddedness (2002)Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry (1987)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The relationship marketing process: communication, interaction, dialogue, value (2004)Visitor and exhibitor interaction at industrial trade fairs (1995)Same Time Next Year—Buyer Trade Show Motives (2001)Ongoing search among industrial buyers (2006)
this work references cited by second hop

References

  • 1983Emerging perspectives on services marketing1,018 cited
  • 1973A Model of Industrial Buyer Behavior883 cited
  • 1973Organizational Buying Behavior640 cited
  • 1979Environmental Uncertainty and Buying Group Structure: An Empirical Investigation273 cited
  • 1984An Empirical Investigation of the Information Sources used during the Industrial Buying Process207 cited
  • 1998Business marketing management173 cited
  • 1984An Empirical Investigation of the Information Sources Used during the Industrial Buying Process109 cited

Cited by

  • 1996Influence strategies in organizational buying decisions30 cited
  • 2007A cybernetic communication model for advertising14 cited
  • 2003Account planning: whose role is it anyway?10 cited

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