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The Effect of Higher Education Brand Images on Satisfaction and Lifetime Value from Students’ Viewpoint
12 references·0 citing·40 second hop
The Effect of Higher Education Brand Images on Satisfaction and Lifetime Value from Students’ Viewpoint (2014)The Effect of Higher Education Brand Imag…The Concept, Process, and Evolution of Integrated Marketing Communication (2013)The Concept, Process, and Evo…The Brand Recall Index: a metric for assessing value (2013)The Brand Recall Index: a met…The configuration of the university image and its relationship with the satisfaction of students (2002)The configuration of the univ…Student Satisfaction: An alternative approach to assessing this important concept (2002)Student Satisfaction: An alte…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Critical success factors for international education marketing (1998)Critical success factors for …Improving the Quality of Schools-ask the clients? (1995)Improving the Quality of Scho…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Antecedents and consequences of satisfaction and commitment in turnover models: A reanalysis using latent variable structural equation methods. (1986)Antecedents and consequences …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Coefficient Alpha and the Internal Structure of Tests (1951)An Index of Factorial Simplicity (1974)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)International students' motivations for studying in UK HE (2007)Defining the essence of a university: lessons from higher education branding (2008)Comparing alternative instruments to measure service quality in higher education (2009)Organizational commitment, job satisfaction, and turnover among psychiatric technicians. (1974)The measurement of organizational commitment (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Antecedents and outcomes of work-family conflict: Testing a model of the work-family interface. (1992)The contribution of corporate social responsibility to organizational commitment (2007)The Performance of RMSEA in Models With Small Degrees of Freedom (2014)A circumplex model of affect. (1980)A National Customer Satisfaction Barometer: The Swedish Experience (1992)A model of destination image formation (1999)The influence of market heterogeneity on the relationship between a destination's image and tourists’ future behaviour (2006)Service Quality and Student Satisfaction: A Case Study at Private Higher Education Institutions (2009)The four pillars of tertiary student engagement and success: a holistic measurement approach (2019)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Evaluations of Brand Extensions (1990)Customer value: The next source for competitive advantage (1997)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Images, Satisfaction and Antecedents: Drivers of Student Loyalty? A Case Study of a Norwegian University College (2007)What accounts for students' loyalty? Some field study evidence (2007)Examining student satisfaction with higher education services (2010)The complementary effect of trade shows on personal selling (2004)Integrated marketing communication and postmodernity: an odd couple? (2005)How can perceived consistency in marketing communications influence customer–brand relationship outcomes? (2019)When to use and how to report the results of PLS-SEM (2018)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1986Antecedents and consequences of satisfaction and commitment in turnover models: A reanalysis using latent variable structural equation methods.1,282 cited
  • 2002Student Satisfaction: An alternative approach to assessing this important concept930 cited
  • 2002The configuration of the university image and its relationship with the satisfaction of students494 cited
  • 1998Critical success factors for international education marketing431 cited
  • 2013The Concept, Process, and Evolution of Integrated Marketing Communication96 cited
  • 1995Improving the Quality of Schools-ask the clients?12 cited
  • 2013The Brand Recall Index: a metric for assessing value12 cited

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