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Searching most influential variables to brand loyalty measurements: An exploratory study
16 references·4 citing·41 second hop
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1,832 cited
  • 2004Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context1,829 cited
  • Cited by

    • 2019BRAND LOYALTY DETERMINANTS IN THE CONTEXT OF A SOFT DRINK BRAND16 cited
    • 2021Brand clarity of local and global brands in fast-moving consumer goods: an empirical study in a Middle East country14 cited
    • 2022Social media influence on politicians' and citizens' relationship through the moderating effect of political slogans13 cited
    • 2024Effects of perceived value dimensions on customer brand loyalty towards luxury cars10 cited