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Stereotypical or just typical: how do US practitioners view the role and function of gender stereotypes in advertisements?
16 references·7 citing·42 second hop
Stereotypical or just typical: how do US practitioners view the role and function of gender stereotypes in advertisements? (2016)Stereotypical or just typical: how do US …Advances in Consumer Research (2025)Advances in Consumer ResearchTHE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)THE PSYCHOLOGY OF PERSONAL CO…The psychology of personal constructs (2002)The psychology of personal co…Role congruity theory of prejudice toward female leaders. (2002)Role congruity theory of prej…Laddering theory, method, analysis, and interpretation. (2001)Laddering theory, method, ana…Implications of a Systems Perspective for the Study of Creativity (1998)Implications of a Systems Per…STEREOTYPES (1996)STEREOTYPESThe Significance of Saturation (1995)The Significance of SaturationHappiness and stereotypic thinking in social judgment. (1994)Happiness and stereotypic thi…Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Analysis and Interpretation o…Social Comparison and the Idealized Images of Advertising (1991)Social Comparison and the Ide…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)The Distorted Mirror: Reflect…Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Culture and Consumption: A Th…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…A Schematic Processing Model of Sex Typing and Stereotyping in Children (1981)A Schematic Processing Model …Perspectives: race and advertising: conceptualizing a way forward through aesthetics (2023)Perspectives: race and advert…Femvertising practices on social media: a comparison of luxury and non-luxury brands (2022)Femvertising practices on soc…Institutional Logics, Gender, and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity (2020)Institutional Logics, Gender,…Effects of Nonstereotyped OccupationalGender Role Portrayal in Advertising (2020)Effects of Nonstereotyped Occ…Beyond gender stereotypes: the missing women in print advertising (2020)Beyond gender stereotypes: th…Advertising: should creative women be expected to ‘fake it?’ (2020)Advertising: should creative …Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change? (2019)Female role portrayals in Bra…The Structure of Scientific Revolutions (1963)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)The Rites Of Passage (1961)How To Do Things With Words (1975)Focus Groups as Qualitative Research (1997)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Course in General Linguistics (2017)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Basics of Qualitative Research (1992)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Grounded theory, ethnography and phenomenology (2005)The Discovery of Grounded Theory (2017)The Interpretation of Cultures (2017)What Is Qualitative Research? An Overview and Guidelines (2024)Nature of Prejudice (1954)The Handbook of Social Psychology (1969)The fifth discipline, the art and practice of the learning organization (1991)Transformational, transactional, and laissez-faire leadership styles: A meta-analysis comparing women and men. (2003)Unpacking the Gender System (2004)Are leader stereotypes masculine? A meta-analysis of three research paradigms. (2011)Ecological Psychology: Concepts and Methods for Studying the Environment of Human Behavior (1968)Psychological status of the script concept. (1981)Corporate identity: the concept, its measurement and management (1997)The “Pull” of Tourism Destinations: A Means-End Investigation (2002)Food Values (2008)The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process (1977)Well-being : the foundations of hedonic psychology (1999)A Design Science Research Methodology for Information Systems Research (2007)Naturalistic inquiry and the saturation concept: a research note (2008)Sample Size and Saturation in PhD Studies Using Qualitative Interviews (2009)A simple method to assess and report thematic saturation in qualitative research (2020)In Praise of Convergent Thinking (2006)Toward a broader conception of creativity: A case for "mini-c" creativity. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 2010THE PSYCHOLOGY OF PERSONAL CONSTRUCTS8,573 cited
  • 2002Role congruity theory of prejudice toward female leaders.7,296 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1994Analysis and Interpretation of Qualitative Data in Consumer Research2,938 cited
  • 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
  • 1995The Significance of Saturation2,661 cited
  • 2001Laddering theory, method, analysis, and interpretation.1,766 cited
  • 1998Implications of a Systems Perspective for the Study of Creativity1,500 cited
  • 2002The psychology of personal constructs1,218 cited
  • 1996STEREOTYPES978 cited
  • 1991Social Comparison and the Idealized Images of Advertising961 cited
  • 1981A Schematic Processing Model of Sex Typing and Stereotyping in Children800 cited
  • 1994Happiness and stereotypic thinking in social judgment.716 cited
  • 1986

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The Distorted Mirror: Reflections on the Unintended Consequences of Advertising
659 cited

Cited by

  • 2020Beyond gender stereotypes: the missing women in print advertising51 cited
  • 2019Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?47 cited
  • 2022Femvertising practices on social media: a comparison of luxury and non-luxury brands44 cited
  • 2020Effects of Nonstereotyped OccupationalGender Role Portrayal in Advertising31 cited
  • 2020Advertising: should creative women be expected to ‘fake it?’28 cited
  • 2023Perspectives: race and advertising: conceptualizing a way forward through aesthetics27 cited
  • 2020Institutional Logics, Gender, and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity20 cited