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Effects of Conditioning in Advertising
16 references·0 citing·48 second hop
Effects of Conditioning in Advertising (2011)Effects of Conditioning in AdvertisingThere is no Convincing Evidence for Operant or Classical Conditioning in adult Humans (2024)There is no Convincing Eviden…Association learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning. (2001)Association learning of likes…A Connectionist Model of Brand–Quality Associations (2000)A Connectionist Model of Bran…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…The Effect of Background Music on Ad Processing: A Contingency Explanation (1993)The Effect of Background Musi…Hindsight: Biased judgments of past events after the outcomes are known. (1990)Hindsight: Biased judgments o…The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…Advertising Repetition: A Critical Review of Wearin and Wearout (1988)Advertising Repetition: A Cri…Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context (1987)Classical Conditioning of Con…Assessment of covariation by humans and animals: The joint influence of prior expectations and current situational information. (1984)Assessment of covariation by …Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The need for cognition. (1982)The need for cognition.The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…Feeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…AUTO‐SHAPING OF THE PIGEON'S KEY‐PECK1 (1968)AUTO‐SHAPING OF THE PIGEON'S …The Measurement of Advertising Involvement (1966)The Measurement of Advertisin…The achievement motive (1953)The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Political conservatism as motivated social cognition. (2003)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)A Theory of Cognitive Dissonance (2017)Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Measuring the Involvement Construct (1985)The Effects of Product Class Knowledge on Information Search Behavior (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Some antecedents and outcomes of brand love (2006)Nature of Prejudice (1954)Generalized expectancies for internal versus external control of reinforcement. (1966)Research Diagnostic Criteria (1978)From conditioning to category learning: An adaptive network model. (1988)A guide to constructs of control. (1996)Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations (2009)The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Subjective Well-Being (1984)The Elaboration Likelihood Model of Persuasion (1986)Prospect theory: An analysis of decision under risk (1988)SWOT ANALYSIS: A THEORETICAL REVIEW (2017)Взаимосвязь статуса занятости и пола с уровнем психологического благополучия (2026)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Human Problem Solving (1972)Judgment under Uncertainty: Heuristics and Biases (1975)HARKing: Hypothesizing After the Results are Known (1998)Investor Psychology and Asset Pricing (2001)Why Measure Performance? Different Purposes Require Different Measures (2003)The Measurement of Meaning (1957)Emotion And Adaptation (1991)Attitudes and Persuasion (2005)Attitudes as Object–Evaluation Associations of Varying Strength (2007)Reducing implicit racial preferences: I. A comparative investigation of 17 interventions. (2014)The Impact of Television Advertising: Learning Without Involvement (1965)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)AUTO‐MAINTENANCE IN THE PIGEON: SUSTAINED PECKING DESPITE CONTINGENT NON‐REINFORCEMENT2 (1969)The "supersitition" experiment: A reexamination of its implications for the principles of adaptive behavior. (1971)Reinforcement, expectancy, and learning. (1972)
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References

  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1982The need for cognition.5,357 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1968AUTO‐SHAPING OF THE PIGEON'S KEY‐PECK11,537 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 2001Association learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning.1,181 cited
  • 1990Hindsight: Biased judgments of past events after the outcomes are known.854 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
  • 1984Assessment of covariation by humans and animals: The joint influence of prior expectations and current situational information.608 cited
  • 1966The Measurement of Advertising Involvement464 cited
  • 1987Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context376 cited
  • 1988Advertising Repetition: A Critical Review of Wearin and Wearout346 cited
  • 2000A Connectionist Model of Brand–Quality Associations307 cited
  • 1993

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The Effect of Background Music on Ad Processing: A Contingency Explanation
305 cited
  • 2024There is no Convincing Evidence for Operant or Classical Conditioning in adult Humans271 cited
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