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Kundenbindung durch E-Customer Relationship Management
11 references·0 citing·34 second hop
Kundenbindung durch E-Customer Relationship Management (2003)Kundenbindung durch E-Customer Relationsh…E-LOYALTY: YOUR SECRET WEAPON ON THE WEB (2003)E-LOYALTY: YOUR SECRET WEAPON…Data Warehousing und Data Mining (2002)Data Warehousing und Data Min…Marketing (2001)MarketingElectronic Business (2001)Electronic BusinessE-hubs: the new B2B (business-to-business) marketplaces. (2001)E-hubs: the new B2B (business…The Transparent Market (1998)The Transparent MarketReal Strategies for Virtual Organizing (1998)Real Strategies for Virtual O…Marketing to the digital consumer (1996)Marketing to the digital cons…The evolution of relationship marketing (1995)The evolution of relationship…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Die Betriebswirtschaft (1953)Die BetriebswirtschaftMarkets and Hierarchies: Analysis and Antitrust Implications. (1976)The Economic Institutions of Capitalism (1987)The resource-based view and marketing: The role of market-based assets in gaining competitive advantage (2001)The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing (2003)The relationship marketing process: communication, interaction, dialogue, value (2004)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry (2002)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)The role of social presence in establishing loyalty in e-Service environments (2006)Value creation in E‐business (2001)The Business Model in Practice and its Implications for Entrepreneurship Research (2009)Developing a unified framework of the business model concept (2010)Internet Engagement Process (2003)Impact of the Internet on Customer Loyalty in Swedish Banks (2006)An evaluation of Spanish hotel websites: Informational vs. relational strategies (2012)Integrating supply chain and network analyses: The study of netchains (2001)Information systems in supply chain integration and management (2003)Information Processing View of Organizations: An Exploratory Examination of Fit in the Context of Interorganizational Relationships (2005)„Time-driven activity-based costing: Motivation und anwendungsperspektiven“ (2004)Business Analytics – Grundlagen, Methoden und Einsatzpotenziale (2016)Verhaltenswissenschaftliche Aspekte der Kundenbindung (2003)Grundlagen und Phasen der Kundenbeziehung: Der Kundenbeziehungs-Lebenszyklus (2007)Von der Kundenintegration zur Anbieterintegration: Die Erweiterung anbieterseitiger Wertschöpfungsprozesse auf kundenseitige Nutzungsprozesse (2009)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results (2011)School Bullying: Development and Some Important Challenges (2013)E‐Commerce: Sorting Out the Environmental Consequences (2002)E-Venture-Management: Unternehmensgründung und -entwicklung in der Net Economy (2003)Geschäftsmodelle im Web 2.0 — Erscheinungsformen, Ausgestaltung und Erfolgsfaktoren (2008)
this work references cited by second hop

References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1953Die Betriebswirtschaft4,537 cited
  • 2003E-LOYALTY: YOUR SECRET WEAPON ON THE WEB2,084 cited
  • 1995The evolution of relationship marketing1,033 cited
  • 1998Real Strategies for Virtual Organizing658 cited
  • 2001E-hubs: the new B2B (business-to-business) marketplaces.621 cited
  • 2001Electronic Business208 cited
  • 1996Marketing to the digital consumer124 cited
  • 2001Marketing65 cited
  • 2002Data Warehousing und Data Mining33 cited
  • 1998The Transparent Market19 cited

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