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Obstacles to Firms’ Adoption of Socially Embedded Approaches to BoP Markets
16 references·6 citing·34 second hop
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References

  • 1989Building Theories from Case Study Research17,437 cited
  • 2009Building theories from case study research11,299 cited
  • 2007Strategy and society: the link between competitive advantage and corporate social responsibility7,425 cited
  • 2018Creating Shared Value3,907 cited
  • 2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits2,171 cited
  • 2005The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits1,780 cited
  • 2002Serving the world's poor, profitably.1,520 cited
  • 2004Reinventing strategies for emerging markets: beyond the transnational model1,438 cited
  • 2009The Entrepreneurship Process in Base of the Pyramid Markets: The Case of Multinational Enterprise/Nongovernment Organization Alliances430 cited
  • 2007Serving the world's poor: innovation at the base of the economic pyramid347 cited
  • 2008Socially Responsible Distribution: Distribution Strategies for Reaching the Bottom of the Pyramid221 cited
  • 2011The empty rhetoric of poverty reduction at the base of the pyramid208 cited
  • 2005Misfortune at the Bottom of the Pyramid148 cited
  • 2014The Business of Social and Environmental Innovation52 cited
  • 2005Influential Factors in Becoming Socially Embedded in Low-Income Markets

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51 cited
  • 2014An Integrated Approach to Poverty Alleviation: Roles of the Private Sector, Government and Civil Society23 cited
  • Cited by

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    • 2014Key Factors for the Successful Implementation of Stakeholder Partnerships: The Case of the African Cashew initiative23 cited
    • 2014Fostering Innovation for Sustainable Food Security: The Southern Africa Food Lab17 cited
    • 2025Profiting From Frugal Innovation: A Strategy‐Tripod‐View and Evidence From China8 cited
    • 2018Literature Review of Impact of Branding on Base of the Pyramid Markets with Special Reference to India7 cited
    • 2019Fostering Inclusive Innovation in Developing Economies: An Integrative Framework for Multinational Enterprises3 cited