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European Business Review
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European Business Review (2006)European Business ReviewHumanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017)Humanizing brands: When brand…Determinants and outcomes of brand hate (2017)Determinants and outcomes of …When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings (2012)When Humanizing Brands Goes W…When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism (2012)When Brands Seem Human, Do Hu…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance (2009)When Customer Love Turns into…When We Need A Human: Motivational Determinants of Anthropomorphism (2008)When We Need A Human: Motivat…Purpose and object of anti-consumption (2008)Purpose and object of anti-co…Anti-consumption and brand avoidance (2008)Anti-consumption and brand av…On seeing human: A three-factor theory of anthropomorphism. (2007)On seeing human: A three-fact…Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products (2007)Is That Car Smiling at Me? 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References

  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2007On seeing human: A three-factor theory of anthropomorphism.4,051 cited
  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
  • 1993Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction1,971 cited
  • 2007Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products1,076 cited
  • 2004The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior1,069 cited
  • 2004Adversaries of Consumption: Consumer Movements, Activism, and Ideology1,034 cited
  • 2009When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance980 cited
  • 2008When We Need A Human: Motivational Determinants of Anthropomorphism809 cited
  • 2008Anti-consumption and brand avoidance639 cited
  • 2012When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism549 cited
  • 2017Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me445 cited
  • 2017Determinants and outcomes of brand hate416 cited

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  • 2008Purpose and object of anti-consumption404 cited
  • 2012When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings388 cited
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