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Luxury Brands in Emerging Markets: A Case Study on China
16 references·0 citing·43 second hop
Luxury Brands in Emerging Markets: A Case Study on China (2015)Luxury Brands in Emerging Markets: A Case…Understanding luxury consumption in China: Consumer perceptions of best-known brands (2011)Understanding luxury consumpt…Purchase intention for luxury brands: A cross cultural comparison (2011)Purchase intention for luxury…Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay (2011)Luxury fashion brand consumer…Why Do Consumers Buy Counterfeit Luxury Brands? (2009)Why Do Consumers Buy Counterf…Value‐based segmentation of luxury consumption behavior (2009)Value‐based segmentation of l…Sustaining the luxury brand on the Internet (2009)Sustaining the luxury brand o…Drivers of Brand Extension Success (2006)Drivers of Brand Extension Su…Measuring perceptions of brand luxury (2004)Measuring perceptions of bran…The Marketing of Luxury Goods: An exploratory study – three conceptual dimensions (2003)The Marketing of Luxury Goods…Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies (2001)Do We Really Know how Consume…Do counterfeits devalue the ownership of luxury brands? (2000)Do counterfeits devalue the o…Consuming luxury brands: The relevance of the ‘Rarity Principle’ (2000)Consuming luxury brands: The …The mass marketing of luxury (1998)The mass marketing of luxuryPersonal taste and family face: Luxury consumption in Confucian and western societies (1998)Personal taste and family fac…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Standardization of International Marketing Strategy: Some Research Hypotheses (1989)Standardization of Internatio…Foreign Counterfeiting of Status Goods (1988)The Market for Luxury Goods: Income versus Culture (1993)Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants (1996)The psychology of interpersonal relations. (1958)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Advances in Consumer Research (2025)Possessions and the Extended Self (1988)Happiness is everything, or is it? Explorations on the meaning of psychological well-being. (1989)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior (1999)The Influence of Culture on Consumer Impulsive Buying Behavior (2002)Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives (2005)The Measurement of Meaning (1957)Scale Development : Theory and Applications (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)The Silent Language (1959)THE GLOBALIZATION OF MARKETS (1983)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Management International Review (2004)Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)What is a luxury brand? A new definition and review of the literature (2017)The virtual reality hardware acceptance model (VR-HAM): Extending and individuating the technology acceptance model (TAM) for virtual reality hardware (2018)A Theory of Social Comparison Processes (1954)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Chatbot e-service and customer satisfaction regarding luxury brands (2018)On the Evaluation of Structural Equation Models (1988)Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)Gender Dimensions of Brand Personality (2009)Celebrity endorsement, brand credibility and brand equity (2011)Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries (2020)The Functional Approach to the Study of Attitudes (1960)Self-monitoring of expressive behavior. (1974)Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Hey Alexa … examine the variables influencing the use of artificial intelligent in-home voice assistants (2019)Co-creating value for luxury brands (2009)
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References

  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2004Measuring perceptions of brand luxury1,575 cited
  • 2009Value‐based segmentation of luxury consumption behavior1,129 cited
  • 1998Personal taste and family face: Luxury consumption in Confucian and western societies1,038 cited
  • 1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited
  • 2009Why Do Consumers Buy Counterfeit Luxury Brands?942 cited
  • 2011Purchase intention for luxury brands: A cross cultural comparison745 cited
  • 2006Drivers of Brand Extension Success667 cited
  • 2000Do counterfeits devalue the ownership of luxury brands?640 cited
  • 1998The mass marketing of luxury634 cited
  • 2000Consuming luxury brands: The relevance of the ‘Rarity Principle’583 cited
  • 2003The Marketing of Luxury Goods: An exploratory study – three conceptual dimensions534 cited
  • 2011Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay450 cited
  • 2011Understanding luxury consumption in China: Consumer perceptions of best-known brands405 cited
  • 2001Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies

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386 cited
  • 2009Sustaining the luxury brand on the Internet304 cited
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