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Winning in smart markets
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  • 2002Beyond Sabre: An Empirical Test of Expertise Exploitation in Electronic Channels1137 cited
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  • 2013To Personalize or Not to Personalize Online Purchase Interactions: Implications of Self-Selection by Retailers47 cited
  • 2005The Influence of Temporal Distance on Consumer Preferences for Technology‐Based Innovations*46 cited
  • 2016The impact of e-marketing orientation on performance in Asian SMEs: a B2B perspective43 cited
  • 2003Mass customization: four approaches to deliver customized products and services with mass production efficiency41 cited
  • 2002SERVICE PROCESS CONFIGURATIONS IN ELECTRONIC RETAILING: A TAXONOMIC ANALYSIS OF ELECTRONIC FOOD RETAILERS40 cited
  • 2002Leveraging Customer Information to Develop Sequential Communication Strategies:

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39 cited
  • 2004In search of relevance and rigour for research in marketing39 cited
  • 2005Aligning IT and marketing — The impact of database marketing and CRM38 cited
  • 2000Beyond market orientation: A conceptualization of market evolution34 cited