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The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’ assortments: Evidence from the United States and Spain

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References

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2001

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Effective category management depends on the role of the category☆

341 cited

1998‘Building, measuring and managing brand equity’324 cited

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2021What factors moderate the effect of assortment reduction on store switching? Insights and implications for grocery brands16 cited
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