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Involvement as Goal-Directed Strategic Processing: Extending the Elaboration Likelihood Model
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  • 2013Elaboration Likelihood Model147 cited
  • 2012Those who laugh are defenseless: How humor breaks resistance to influence.80 cited
  • 2009Effects of Humor on Presence and Recall of Persuasive Messages79 cited
  • 2008Social cognition and discourse processing goals in the analysis of `ex-gay' rhetoric54 cited
  • 2013The Effects of Integrating Instrumental and Affective Arguments in Rhetorical and Testimonial Health Messages51 cited
  • 2005Risk Comprehension and Judgments of Statistical Evidentiary Appeals: When a Picture is Not Worth a Thousand Words49 cited
  • 2012A Walk in Customers’ Shoes: How Attentional Bias Modification Affects Ownership of Integrity-violating Social Media Posts49 cited
  • 2009Self-Reported News Attention Does Assess Differential Processing of Media Content: An Experiment on Risk Perceptions Utilizing a Random Sample of U.S. Local Crime and Accident News46 cited
  • 2012Uses, Gratifications, and Beyond: Toward a Model of Motivated Media Exposure and Its Effects on Risk Perception45 cited
  • 2017How real-life health messages engage our brains: Shared processing of effective anti-alcohol videos43 cited
  • 2017Argument Strength and the Persuasiveness of Stories42 cited
  • 2019Using metacognitive cues to amplify message content: a new direction in strategic communication41 cited
  • 2013An Experimental Test of the Persuasive Effect of Source Similarity in Narrative and Nonnarrative Health Blogs

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36 cited
  • 2015Self-Deprecating Humor Versus Other-Deprecating Humor in Health Messages34 cited
  • 2014Emotional engagement with the plot and characters29 cited
  • 2016Incorporating Cultural Sensitivity into Interactive Entertainment-Education for Diabetes Self-Management Designed for Hispanic Audiences29 cited