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Ausgewählte Entscheidungsfelder des Preismanagements auf B2B-Märkten · Study

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ChapterAusgewählte Entscheidungsfelder des Preismanagements auf B2B-Märkten

Klaus M. Miller2011

Chapter2011

Ausgewählte Entscheidungsfelder des Preismanagements auf B2B-Märkten

Klaus M. Miller · Harley Krohmer

7 citations·0/0 files stored·Gabler eBooks

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Corporate Governance and Management

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References

1953Die Betriebswirtschaft 1976Commodity Bundling and the Burden of Monopoly 2002Strategic Bundling of Products and Prices: A New Synthesis for Marketing 1998Business marketing: understand what customers value.1984Gaussian Demand and Commodity Bundling 1987The Price Bundling of Services: A Normative Framework 2020Marketingmanagement 1995Competitive Coupon Targeting

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2011Preismanagement auf B2B-Märktenchapter · 7 shared references 2007Produktbündelungchapter · 6 shared references 2010Bye-Bye Bundles: The Unbundling of Music in Digital Channelsarticle · 5 shared references 2009The Design and Pricing of Bundles: A Review of Normative Guidelines and Practical Approacheschapter · 5 shared references 2010Consumption Effects of Bundling: Consumer Perceptions, Firm Actions, and Public Policy Implicationsarticle · 5 shared references 2008Product form bundling: Implications for marketing digital productsarticle · 5 shared references

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Year2011

Typechapter

Published2011-01-01

VenueGabler eBooks

Languagede

Citations7

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/978-3-8349-6491-5_3

openalex_workW2503238446

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