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Ausgewählte Entscheidungsfelder des Preismanagements auf B2B-Märkten
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References

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  • 1976Commodity Bundling and the Burden of Monopoly1,548 cited
  • 2002Strategic Bundling of Products and Prices: A New Synthesis for Marketing797 cited
  • 1998Business marketing: understand what customers value.645 cited
  • 1984Gaussian Demand and Commodity Bundling637 cited
  • 1987The Price Bundling of Services: A Normative Framework607 cited
  • 2020Marketingmanagement449 cited
  • 1995Competitive Coupon Targeting373 cited
  • 1995Markup adjustment and exchange rate fluctuations: evidence from panel data on automobile exports232 cited
  • 1999The effects of price bundling on consumer evaluations of product offerings201 cited
  • 1992Managing price, gaining profit.146 cited
  • 2003Measuring Heterogeneous Reservation Prices for Product Bundles139 cited
  • 2004Perspektiven der marktorientierten Unternehmensführung65 cited
  • 1999Mengenbezogene Preisdifferenzierung bei Dienstleistungen64 cited
  • 1997Marktorientiertes Kostenmanagement : Kosteneffizienz und Kundennähe verbinden64 cited
  • 1999Exchange Rate Pass-Through and International Pricing Strategy: A Conceptual Framework and Research Propositions

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