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Marktorientiertes Kostenmanagement : Kosteneffizienz und Kundennähe verbinden · Study

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ArticleMarktorientiertes Kostenmanagement : Kosteneffizienz und Kundennähe verbinden

Christian Homburg1997

Article1997

Marktorientiertes Kostenmanagement : Kosteneffizienz und Kundennähe verbinden

Christian Homburg · Daniel Daum

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Corporate Governance and Management Marketing and Advertising Strategies Accounting and Organizational Management

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2004Customer Relationship Management:Strategische Ausrichtung statt IT-getriebenem Aktivismus 2009Das Konzept der kundenorientierten Unternehmensführung 2006Konzepte zur Messung des ökonomischen Kundenwerts 2009Kundenzufriedenheit und Kundenwert 2006Kundenstrukturmanagement als Controllingherausforderung

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Year1997

Typearticle

Published1997-01-01

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Citations64

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ShelfCorporate Governance and Management

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openalex_workW613308603

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