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How to Handle Opposing Arguments in Persuasive Messages: A Meta-Analytic Review of the Effects of One-Sided and Two-Sided Messages

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References

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1994An Integrative Framework for Understanding Two-Sided Persuasion397 cited
1989Two-Sided versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility376 cited

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1966On increasing the persuasiveness of a low prestige communicator241 cited

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