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AN EXPLORATORY STUDY OF BRAND EQUITY OF A COMMERCIAL BANK IN VADODARA, INDIA
13 references·3 citing·32 second hop
AN EXPLORATORY STUDY OF BRAND EQUITY OF A COMMERCIAL BANK IN VADODARA, INDIA (2016)AN EXPLORATORY STUDY OF BRAND EQUITY OF A…Handbook of Brand Relationships (2014)Handbook of Brand Relationshi…Handbook of brand relationships (2010)Handbook of brand relationshi…An application of Keller's brand equity model in a B2B context (2008)An application of Keller's br…Marketing Management; A South Asian Perspective (2007)Marketing Management; A South…“My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations (2007)“My” Brand or “Our” Brand: Th…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…A study of brand equity in an organizational‐buying context (1997)A study of brand equity in an…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Brand Equity in the Business‐to‐Business Sector (1993)Brand Equity in the Business‐…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…“Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect (2023)“Regions” as brands: an empir…INFLUENCE OF BRAND AWARENESS, BRAND IMAGE, PERCEIVED QUALITY AND BRAND LOYALTY ON BRAND EQUITY IN BANKING SECTOR (2022)INFLUENCE OF BRAND AWARENESS,…Test and validity of the Brand Resonance Model’s (2019)Test and validity of the Bran…Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Possessions and the Extended Self (1988)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)An Integrative Theory of Intergroup Conflict (2000)Brand relationships through brand reputation and brand tribalism (2008)The consumer psychology of brands (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)The impact of customer experience on brand equity in a business-to-business services setting (2009)Spreading the word through likes on Facebook (2013)What messages to post? Evaluating the popularity of social media communications in business versus consumer markets (2016)Whence Consumer Loyalty? (1999)Understanding Customer Experience Throughout the Customer Journey (2016)Effect of shopper attributes on retail format choice behaviour for food and grocery retailing in India (2011)Impact of Service Quality on Customer Satisfaction and Customer Loyalty: Evidence from Banking Sector (2014)Impact of Media Advertisements on Consumer Behaviour (2019)Communication and Control Processes in the Delivery of Service Quality (1988)An employee-centered model of organizational justice and social responsibility (2011)A Generalized Multidimensional Scale for Measuring Customer Engagement (2014)A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights (2019)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 2007“My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations544 cited
  • 2007Marketing Management; A South Asian Perspective298 cited
  • 2010Handbook of brand relationships264 cited
  • 2008An application of Keller's brand equity model in a B2B context239 cited
  • 1997A study of brand equity in an organizational‐buying context196 cited
  • 1993Brand Equity in the Business‐to‐Business Sector194 cited
  • 2014Handbook of Brand Relationships134 cited

Cited by

  • 2022INFLUENCE OF BRAND AWARENESS, BRAND IMAGE, PERCEIVED QUALITY AND BRAND LOYALTY ON BRAND EQUITY IN BANKING SECTOR12 cited
  • 2019

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Test and validity of the Brand Resonance Model’s
8 cited
  • 2023“Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect7 cited