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Leveraged marketing communications: a framework for explaining the effects of secondary brand associations
16 references·16 citing·38 second hopsampled
Leveraged marketing communications: a framework for explaining the effects of secondary brand associations (2016)Leveraged marketing communications: a fra…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…The Psychology of Attitudes (1997)The Psychology of AttitudesStrategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Culture and Consumption: A Th…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…Attribution Theory and Research (1980)Attribution Theory and Resear…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…The psychology of interpersonal relations. (1958)The psychology of interperson…The Psychology of Interpersonal Relations. (1958)The Psychology of Interperson…Sportswashing: exploiting sports to clean the dirty laundry (2024)Sportswashing: exploiting spo…A typology of brand knowledge associations projected in brand-generated signals (2024)A typology of brand knowledge…Enlightening the brand building–audience response link (2023)Enlightening the brand buildi…Cause-related marketing: a systematic review of the literature (2022)Cause-related marketing: a sy…A close look at research on pursuing the right formula for cause-related marketing advertising (2022)A close look at research on p…Consumer responses to brand communications involving COVID-19 (2021)Consumer responses to brand c…Productive partnerships? Driving consumer awareness to action in CSR partnerships (2020)Productive partnerships? Driv…Leveraging secondary associations to build brand equity: theoretical perspectives and practical applications (2020)Leveraging secondary associat…Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention (2020)Cause-related marketing: scep…Advertising and COVID-19 (2020)Advertising and COVID-19When partners divorce: understanding consumers’ reactions to partnership termination in cause-related marketing programs (2019)When partners divorce: unders…Spillover effects in marketing: integrating core research domains (2019)Spillover effects in marketin…Old and exciting? Sport sponsorship effects on brand age and brand personality (2019)Old and exciting? Sport spons…Understanding Bad-Boy Celebrity Endorser Effectiveness: The Fantasy-Based Relationship, Hedonic Consumption, and Congruency Model (2018)Understanding Bad-Boy Celebri…Brand safety: the effects of controversial video content on pre-roll advertising (2018)Brand safety: the effects of …Celebrity trait transference: when brands pick up endorsers' personality traits (2017)Celebrity trait transference:…The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)The Principles of Psychology (1891)The Strength of Weak Ties (1973)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Handbook of Positive Psychology (2001)The Concept of Mind (2006)Principles Of Gestalt Psychology (2013)Self-Perception Theory (1972)Script processing in attitude formation and decision making. (1976)The Elaboration Likelihood Model of Persuasion (1986)A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)Mood and judgment: The affect infusion model (AIM). (1995)Cognition and Social Behavior (2014)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)International Norm Dynamics and Political Change (1998)Role congruity theory of prejudice toward female leaders. (2002)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)From Intentions to Actions: A Theory of Planned Behavior (1985)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)
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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1958The psychology of interpersonal relations.13,448 cited
  • 1958The Psychology of Interpersonal Relations.11,823 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997The Psychology of Attitudes7,143 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
  • 1980Attribution Theory and Research2,648 cited

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2003
Brand Synthesis: The Multidimensionality of Brand Knowledge
1,911 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
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    • 2020Leveraging secondary associations to build brand equity: theoretical perspectives and practical applications52 cited
    • 2019Spillover effects in marketing: integrating core research domains49 cited
    • 2024Sportswashing: exploiting sports to clean the dirty laundry40 cited
    • 2017Celebrity trait transference: when brands pick up endorsers' personality traits40 cited
    • 2023Enlightening the brand building–audience response link36 cited
    • 2021Consumer responses to brand communications involving COVID-1935 cited
    • 2020Productive partnerships? Driving consumer awareness to action in CSR partnerships27 cited
    • 2020Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention27 cited
    • 2018Brand safety: the effects of controversial video content on pre-roll advertising20 cited
    • 2018Understanding Bad-Boy Celebrity Endorser Effectiveness: The Fantasy-Based Relationship, Hedonic Consumption, and Congruency Model19 cited
    • 2022A close look at research on pursuing the right formula for cause-related marketing advertising16 cited
    • 2024A typology of brand knowledge associations projected in brand-generated signals16 cited
    • 2019Old and exciting? Sport sponsorship effects on brand age and brand personality13 cited
    • 2019When partners divorce: understanding consumers’ reactions to partnership termination in cause-related marketing programs13 cited