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Cheese perception in the North American market
15 references·0 citing·51 second hop
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References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2004Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach801 cited
  • 2005Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations461 cited
  • 1999Country of origin: A competitive advantage?375 cited
  • 2005The multi‐faceted dimension of packaging326 cited
  • 2007Ethnocentric beliefs and country‐of‐origin (COO) effect310 cited
  • 2002Measuring the Price Knowledge Shoppers Bring to the Store287 cited
  • 2012Consumer Decision Making Regarding a “Green” Everyday Product252 cited
  • 2005Country-of-origin effects in consumer processing of advertising claims232 cited
  • 2007Country-of-origin and choice of food imports: an in-depth study of European distribution channel gatekeepers129 cited
  • 2012The importance of wine attributes for purchase decisions: A study of Italian consumers’ perception127 cited
  • 1998Interactive effects of country of origin and product category on product evaluations127 cited
  • 2005Understanding consumer perception of food quality: the cases of shrimps and cheese55 cited
  • 2012The relevance of origin information at the point of sale53 cited

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  • 2009A class of statistical models for evaluating services and performances50 cited
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