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Revised Unique Selling Proposition: Scale Development, Validation, and Application
16 references·5 citing·41 second hop
Revised Unique Selling Proposition: Scale Development, Validation, and Application (2016)Revised Unique Selling Proposition: Scale…Advances in Consumer Research (2025)Advances in Consumer ResearchDestination Marketing Organizations and destination marketing: A narrative analysis of the literature (2013)Destination Marketing Organiz…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…An Influence of Positive Affect on Decision Making in Complex Situations: Theoretical Issues With Practical Implications (2001)An Influence of Positive Affe…Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent (2000)Consumers' Use of Persuasion …Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity (1994)Competitive Interference Effe…Improving Construct Measurement In Management Research: Comments and a Quantitative Approach for Assessing the Theoretical Content Adequacy of Paper-and-Pencil Survey-Type Instruments (1993)Improving Construct Measureme…From value chain to value constellation: designing interactive strategy. (1993)From value chain to value con…Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal (1991)Value-Expressive versus Utili…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Marketing Imagination (1983)The Marketing ImaginationAdvances in Consumer Research (1983)Advances in Consumer ResearchHedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…Positioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Attitude-behavior relations: …An approach to environmental psychology (1974)An approach to environmental …The influence of the brand image of green agriculture products on China’s consumption intention——The mediating role of perceived value (2023)The influence of the brand im…The Effect of Entrepreneurial Orientation and Social Media Adoption on Marketing Performance of Culinary Start-up Business (2023)The Effect of Entrepreneurial…Expectations versus Perceptions: The Role of Consumers’ Senses in Composing of USP for PDO Wines (2022)Expectations versus Perceptio…Broad vs narrow brand positioning: effects on competitive brand performance (2022)Broad vs narrow brand positio…Consumers’ response to weak unique selling propositions: Implications for optimal product recommendation strategy (2021)Consumers’ response to weak u…Nature of Prejudice (1954)The Handbook of Social Psychology (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)From Intentions to Actions: A Theory of Planned Behavior (1985)The Elaboration Likelihood Model of Persuasion (1986)The theory of planned behavior (1991)Influence : science and practice (1985)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Online Display Advertising: Targeting and Obtrusiveness (2011)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)Influencer Marketing Effectiveness (2022)Statistical principles in experimental design. 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this work references cited by second hop

References

  • 2025Advances in Consumer Research13,264 cited
  • 1977Attitude-behavior relations: A theoretical analysis and review of empirical research.7,609 cited
  • 1974An approach to environmental psychology7,295 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 1983Advances in Consumer Research2,879 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 1993From value chain to value constellation: designing interactive strategy.2,050 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 2000Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent1,339 cited
  • 1981Positioning: The Battle for Your Mind1,060 cited
  • 1983The Marketing Imagination961 cited
  • 1994Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity844 cited
  • 2013Destination Marketing Organizations and destination marketing: A narrative analysis of the literature781 cited
  • 1991Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal763 cited

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  • 2001An Influence of Positive Affect on Decision Making in Complex Situations: Theoretical Issues With Practical Implications763 cited
  • 1993Improving Construct Measurement In Management Research: Comments and a Quantitative Approach for Assessing the Theoretical Content Adequacy of Paper-and-Pencil Survey-Type Instruments558 cited
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    • 2022Broad vs narrow brand positioning: effects on competitive brand performance20 cited
    • 2023The influence of the brand image of green agriculture products on China’s consumption intention——The mediating role of perceived value20 cited
    • 2023The Effect of Entrepreneurial Orientation and Social Media Adoption on Marketing Performance of Culinary Start-up Business10 cited
    • 2021Consumers’ response to weak unique selling propositions: Implications for optimal product recommendation strategy9 cited
    • 2022Expectations versus Perceptions: The Role of Consumers’ Senses in Composing of USP for PDO Wines0 cited