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Markenführung und Sponsoring
13 references·4 citing·37 second hop
Markenführung und Sponsoring (2004)Markenführung und SponsoringSponsoring : systematische Planung und integrativer Einsatz (2010)Sponsoring : systematische Pl…Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung (2009)Integrierte Unternehmens- und…Relationship marketing (2002)Relationship marketingIntegriertes Marketing (2001)Integriertes MarketingMedia effect in commercial sponsorship (1999)Media effect in commercial sp…Integrierte Kommunikation (1999)Integrierte KommunikationBrand recall and brand preference at sponsored golf and tennis tournaments (1999)Brand recall and brand prefer…An International Review of Sponsorship Research (1998)An International Review of Sp…Sponsoring : Grundlagen, Wirkungen, Management, Perspektiven (1997)Sponsoring : Grundlagen, Wirk…Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level (1990)Internal marketing and organi…Sponsoring und emotionale Erlebniswerte (1989)Sponsoring und emotionale Erl…Kulturförderung Kultursponsoring (1989)Kulturförderung Kultursponsor…Sponsorship in context (1979)Sponsorship in contextSponsoring als Instrument der integrierten Unternehmenskommunikation (2014)Sponsoring als Instrument der…Aufbau eines ganzheitlichen Kommunikationsperformance-Measurement (2009)Aufbau eines ganzheitlichen K…Relevanz von Sponsoring — wann sich das Engagement wirklich lohnt (2008)Relevanz von Sponsoring — wan…Brand management in the professional sports club setting (2008)Brand management in the profe…Advances in Consumer Research (1992)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Determinants of Sports Sponsorship Response (2000)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)Assessing the Impact of Hallmark Events: Conceptual and Research Issues (1984)Advertising and Promotion Management (1987)The Role of Sponsorship in the Marketing Communications Mix (1991)Understanding sponsorship effects (2001)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)Research in Organizational Behavior (1984)THE PEOPLE MAKE THE PLACE (1987)Communication and Control Processes in the Delivery of Service Quality (1988)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)The Management of Customer-Contact Service Employees: An Empirical Investigation (1996)Linking service climate and customer perceptions of service quality: Tests of a causal model. (1998)A Theory of Cognitive Dissonance (1957)Understanding Media: The Extensions of Man (1964)Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm (2011)A Theory of Cognitive Dissonance (2017)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Developing Buyer-Seller Relationships (1987)Beyond the logo: Brand management for cities (2007)Relationship marketing and customer loyalty (2007)Value creation processes and value outcomes in marketing theory (2013)Begriffsabgrenzungen und Erscheinungsformen von Marken (2004)Managing Plurilingual and Intercultural Practices in the Workplace (2016)Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth (2017)Mediaplanung — Voraussetzungen, Auswahlkriterien und Entscheidungslogik (2006)Integrierte Kommunikation (2006)Integrierte Kommunikation (2008)Zur Rolle von Marketing und Public Relations in der Unternehmenskommunikation (2009)How effective is the sponsorship of global sports events? A comparison of the FIFA World Cups in 2006 and 1998 (2010)Ambush marketing in sports: an attack on sponsorship or innovative marketing? (2016)Wirkungen von Drehbanden als innovative Form der Bandenwerbung (2004)Ambush Marketing: Beschreibung, Erscheinungsformen und Grenzen (2010)
this work references cited by second hop

References

  • 1998An International Review of Sponsorship Research710 cited
  • 1990Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level635 cited
  • 1999Media effect in commercial sponsorship284 cited
  • 2009Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung284 cited
  • 2002Relationship marketing143 cited
  • 1999Brand recall and brand preference at sponsored golf and tennis tournaments139 cited
  • 2010Sponsoring : systematische Planung und integrativer Einsatz132 cited
  • 1997Sponsoring : Grundlagen, Wirkungen, Management, Perspektiven44 cited
  • 1999Integrierte Kommunikation40 cited
  • 2001Integriertes Marketing26 cited
  • 1989Sponsoring und emotionale Erlebniswerte25 cited
  • 1989Kulturförderung Kultursponsoring19 cited
  • 1979Sponsorship in context17 cited

Cited by

  • 2008Brand management in the professional sports club setting10 cited
  • 2008Relevanz von Sponsoring — wann sich das Engagement wirklich lohnt9 cited
  • 2014

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Sponsoring als Instrument der integrierten Unternehmenskommunikation
7 cited
  • 2009Aufbau eines ganzheitlichen Kommunikationsperformance-Measurement6 cited