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Getting what you’re worth: Implications that affect firm value in a brand acquisition
16 references·1 citing·45 second hop
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References

  • 1960A Coefficient of Agreement for Nominal Scales42,710 cited
  • 1993Common risk factors in the returns on stocks and bonds26,615 cited
  • 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism24,221 cited
  • 1984Corporate financing and investment decisions when firms have information that investors do not have18,936 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,358 cited
  • 1990Basic Content Analysis7,746 cited
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  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
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  • 2024Interpreting Qualitative Data3,569 cited
  • 1995Diversification's effect on firm value3,069 cited
  • 1997Detecting long-run abnormal stock returns: The empirical power and specification of test statistics2,735 cited
  • 2006

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Some antecedents and outcomes of brand love
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  • 2023A comparison of consumers’ brand attitude and brand image between virtual worlds and websites - differences in high and low brand familiarity levels5 cited