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• 2005Innovation in large versus small companies: insights from the US wood products industry135 cited
• 2021Corporate social responsibility advertising in social media: a content analysis of the fashion industry's CSR advertising on Instagram43 cited
• 2004The communication of social responsibility by US banks41 cited
• 2005The impact of forest certification labelling and advertising: An exploratory assessment of consumer purchase intent in Canada40 cited
• 2023Effects of green messages in advertisements: a meta-analysis27 cited
• 2015The influence of green advertising during a corporate disaster17 cited
• 2023Bitter or sweet? The interactive impact of message framing and environmental attitude on the effectiveness of green advertising14 cited
• 2025Towards an understanding of the volunteer tourism experience14 cited
• 2023Do Consumers Prefer Sad Faces On Eco-Friendly Products?13 cited
• 2022Use of MaxDiff method in selecting green packaging attributes that influence purchase decisions in online shops12 cited
• 2014A Content Analysis of Green Advertising in China11 cited
• 2021The Effect of Green Brand Image, Green Advertising and Celebrity Endorsement on Purchase Intention of Green Product9 cited
• 2013The Effectiveness of Green Advertisements: Combining Ad-based and Consumer-based Research