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“Don’t buy this jacket”
16 references·15 citing·40 second hop
“Don’t buy this jacket” (2016)“Don’t buy this jacket”How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)How Sustainability Ratings Mi…Social marketing: A pathway to consumption reduction? (2008)Social marketing: A pathway t…Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives? (2008)Assessing the Prerequisite of…Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs (2006)Building Corporate Associatio…The impact of perceived corporate social responsibility on consumer behavior (2005)The impact of perceived corpo…When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism (2003)When Is Honesty the Best Poli…An online prepurchase intentions model (2001)An online prepurchase intenti…Company Advertising with a Social Dimension: The Role of Noneconomic Criteria (1996)Company Advertising with a So…A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action (1992)A Comparison of the Theory of…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Analysis of Covariance Structures (1983)The Analysis of Covariance St…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Attribution Theory and Research (1980)Attribution Theory and Resear…Marketing in the anthropocene: A future agenda for research and practice (2025)Marketing in the anthropocene…Anti‐Consumption Research: A Systematic Literature Review and Research Agenda (2025)Anti‐Consumption Research: A …Cultures of Sufficiency in Food Businesses (2024)Cultures of Sufficiency in Fo…Bridging the Sustainability Gap (2024)Bridging the Sustainability G…How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility (2023)How can CSR in demarketing tr…Addressing global overconsumption: positioning the anti-consumption through communication appeals (2023)Addressing global overconsump…Perspectives: Advertising and climate change – Part of the problem or part of the solution? (2022)Perspectives: Advertising and…Effective Sustainability Messages Triggering Consumer Emotion and Action: An Application of the Social Cognitive Theory and the Dual-Process Model (2022)Effective Sustainability Mess…Can a connection with the indigenous cultural values encourage sustainable apparel consumption? (2022)Can a connection with the ind…Thriving on contradiction: Toward a dialectical alternative to fit‐based models in strategy (and beyond) (2021)Thriving on contradiction: To…Encouraging consumption reduction: Findings of a qualitative study with clothing companies on sufficiency-promoting communication (2021)Encouraging consumption reduc…“Please don't buy!”: Consumers attitude to alternative luxury consumption (2021)“Please don't buy!”: Consumer…Stories We Wear: Promoting Sustainability Practices with the Case of Patagonia (2019)Stories We Wear: Promoting Su…Improving sustainable fashion marketing and advertising: A reflection on framing message and target audience (2018)Improving sustainable fashion…Fashion brand green demarketing: Effects on customer attitudes and behavior intentions (2018)Fashion brand green demarketi…A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)A Reliability Coefficient for Maximum Likelihood Factor Analysis (1973)Significance tests and goodness of fit in the analysis of covariance structures. 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References

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  • 1996Company Advertising with a Social Dimension: The Role of Noneconomic Criteria

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689 cited
  • 2008Social marketing: A pathway to consumption reduction?673 cited
  • 2008Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives?664 cited
  • Cited by

    • 2022Perspectives: Advertising and climate change – Part of the problem or part of the solution?54 cited
    • 2021Encouraging consumption reduction: Findings of a qualitative study with clothing companies on sufficiency-promoting communication52 cited
    • 2021Thriving on contradiction: Toward a dialectical alternative to fit‐based models in strategy (and beyond)49 cited
    • 2019Stories We Wear: Promoting Sustainability Practices with the Case of Patagonia47 cited
    • 2018Fashion brand green demarketing: Effects on customer attitudes and behavior intentions45 cited
    • 2022Can a connection with the indigenous cultural values encourage sustainable apparel consumption?40 cited
    • 2022Effective Sustainability Messages Triggering Consumer Emotion and Action: An Application of the Social Cognitive Theory and the Dual-Process Model40 cited
    • 2021“Please don't buy!”: Consumers attitude to alternative luxury consumption31 cited
    • 2018Improving sustainable fashion marketing and advertising: A reflection on framing message and target audience21 cited
    • 2024Cultures of Sufficiency in Food Businesses20 cited
    • 2023How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility19 cited
    • 2025Anti‐Consumption Research: A Systematic Literature Review and Research Agenda18 cited
    • 2023Addressing global overconsumption: positioning the anti-consumption through communication appeals16 cited
    • 2025Marketing in the anthropocene: A future agenda for research and practice11 cited
    • 2024Bridging the Sustainability Gap1 cited