Cited by

• 2019Effects of au naturel packaging colors on willingness to pay for healthy food91 cited
• 2021Congruency or incongruency: a theoretical framework and opportunities for future research avenues67 cited
• 2022Visual communication via the design of food and beverage packaging67 cited
• 2018Light colors and comfortable warmth: Crossmodal correspondences between thermal sensations and color lightness influence consumer behavior67 cited
• 2019Dark is durable, light is user‐friendly: The impact of color lightness on two product attribute judgments66 cited
• 2018How the sound frequency of background music influences consumers’ perceptions and decision making58 cited
• 2019Tasting names: Systematic investigations of taste-speech sounds associations57 cited
• 2022Sensory marketing in hospitality: a critical synthesis and reflection56 cited
• 2019The typeface curvature effect: The role of typeface curvature in increasing preference toward hedonic products56 cited
• 2020The congruence effect of food shape and name typeface on consumers’ food preferences39 cited
• 2019Packaging texture influences product taste and consumer satisfaction37 cited
• 2024Four Decades of Sensory Marketing: A Hybrid Review and Future Research Agenda36 cited
• 2017Visual Search for Wines with a Triangle on the Label in a Virtual Store30 cited
• 2019Carbon labels and “horizontal location effect”: Can carbon labels increase the choice of green product?28 cited
• 2022“Looking sharp”: Price typeface influences awareness of spending in mobile payment23 cited
• 2022Does shape in backgrounds matter? Effects of Shape–Taste congruence on product evaluations22 cited