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The role of message strategies in promoting eco-friendly accommodations
16 references·1 citing·45 second hop
The role of message strategies in promoting eco-friendly accommodations (2016)The role of message strategies in promoti…Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products (2013)Seeing the world through GREE…Enhance green purchase intentions (2012)Enhance green purchase intent…Green Consumption: Behavior and Norms (2010)Green Consumption: Behavior a…Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities (2009)Application of the Theory of …The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews (2008)The effects of consumer knowl…Pro‐environmental products: marketing influence on consumer purchase decision (2008)Pro‐environmental products: m…Managing social norms for persuasive impact (2006)Managing social norms for per…Green marketing: legend, myth, farce or prophesy? (2005)Green marketing: legend, myth…The influence of online product recommendations on consumers’ online choices (2004)The influence of online produ…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination (1999)Green marketing and Ajzen’s t…Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal (1991)Value-Expressive versus Utili…The theory of planned behavior (1991)The theory of planned behaviorConstruction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Informational and Normative Social Influence in Buyer Behavior (1975)Informational and Normative S…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…Unveiling the Untapped Potential of Green Consumption in Tourism (2023)Unveiling the Untapped Potent…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior (2017)Concepts and forms of greenwashing: a systematic review (2020)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Developing an extended Theory of Planned Behavior model to predict consumers’ intention to visit green hotels (2013)Predicting green product consumption using theory of planned behavior and reasoned action (2015)Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior (2016)Understanding Attitudes and Predicting Social Behavior (1980)From Intentions to Actions: A Theory of Planned Behavior (1985)Consumer purchase intention for organic personal care products (2011)The influence factors on choice behavior regarding green products based on the theory of consumption values (2011)Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Thinking green, buying green? Drivers of pro-environmental purchasing behavior (2015)On Corporate Social Responsibility, Sensemaking, and the Search for Meaningfulness Through Work (2017)Diffusion of Innovations 1 (2019)Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Do Investors Value Sustainability? A Natural Experiment Examining Ranking and Fund Flows (2017)Green consumption: Closing the intention‐behavior gap (2018)Sustainable consumer behavior (2018)Scales for the measurement of ethos (1966)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Advances in Consumer Research (2025)The Competitive Advantage of Nations (1991)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Value-based Adoption of Mobile Internet: An empirical investigation (2005)Coefficient Alpha and the Internal Structure of Tests (1951)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Information and Consumer Behavior (1970)The processes of causal attribution. (1973)Exploring the value of online product reviews in forecasting sales: The case of motion pictures (2007)The impact of electronic word‐of‐mouth (2008)The Impact of New Media on Customer Relationships (2010)Handbook of Social Psychology (2013)The Elaboration Likelihood Model of Persuasion (1986)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)
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References

  • 1991The theory of planned behavior90,729 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
  • 2009Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities1,920 cited
  • 2004The influence of online product recommendations on consumers’ online choices1,584 cited
  • 2012Enhance green purchase intentions1,365 cited
  • 2013Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products1,074 cited
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  • 2006Managing social norms for persuasive impact1,016 cited
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  • 2005Green marketing: legend, myth, farce or prophesy?943 cited

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2008
The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews
839 cited
  • 1991Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal763 cited
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    • 2023Unveiling the Untapped Potential of Green Consumption in Tourism14 cited