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Pengaruh Brand Awareness, Perceived Quality, dan Brand Image terhadap Brand Loyalty pada Generasi Y di Indonesia
14 references·1 citing·44 second hop
Pengaruh Brand Awareness, Perceived Quality, dan Brand Image terhadap Brand Loyalty pada Generasi Y di Indonesia (2016)Pengaruh Brand Awareness, Perceived Quali…Understanding Generation Y and their use of social media: a review and research agenda (2013)Understanding Generation Y an…Encouraging brand loyalty in fickle generation Y consumers (2012)Encouraging brand loyalty in …An Analysis of Brand Image, Perceived Quality, Customer Satisfaction and Re-purchase Intention in Iranian Department Stores (2012)An Analysis of Brand Image, P…Antecedents of brand preference for mobile telecommunications services (2011)Antecedents of brand preferen…Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China (2009)Understanding customer satisf…Brand Management: Research, Theory and Practice (2009)Brand Management: Research, T…Research Methods for Business (2007)Research Methods for BusinessFamily as a source of consumer‐based brand equity (2007)Family as a source of consume…Customer based brand equity: evidence from the hotel industry (2007)Customer based brand equity: …An examination of the determinants of customer loyalty in mobile commerce contexts (2005)An examination of the determi…Strategi menaklukkan pasar: melalui riset ekuitas dan perilaku merek (2001)Strategi menaklukkan pasar: m…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…COUNTRY OF ORIGIN AND PERCEIVED QUALITY IN MEDIATING THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON PURCHASE INTENTION (2022)COUNTRY OF ORIGIN AND PERCEIV…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Design aesthetics leading to m-loyalty in mobile commerce (2006)Exploring consumer adoption of mobile payments – A qualitative study (2007)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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How Is It Measured? Does It Affect Loyalty? 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2007Research Methods for Business3,639 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 2013Understanding Generation Y and their use of social media: a review and research agenda1,302 cited
  • 2009Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China1,103 cited
  • 2005An examination of the determinants of customer loyalty in mobile commerce contexts1,043 cited
  • 2007Customer based brand equity: evidence from the hotel industry418 cited
  • 2001Strategi menaklukkan pasar: melalui riset ekuitas dan perilaku merek373 cited
  • 2007Family as a source of consumer‐based brand equity301 cited
  • 2009Brand Management: Research, Theory and Practice253 cited
  • 2012Encouraging brand loyalty in fickle generation Y consumers203 cited
  • 2012An Analysis of Brand Image, Perceived Quality, Customer Satisfaction and Re-purchase Intention in Iranian Department Stores101 cited
  • 2011Antecedents of brand preference for mobile telecommunications services86 cited

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2022
COUNTRY OF ORIGIN AND PERCEIVED QUALITY IN MEDIATING THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON PURCHASE INTENTION
11 cited