References

• 1950The Bargaining Problem8,031 cited
• 1999Mass customization: The new frontier in business competition2,322 cited
• 2000Toward a General Modular Systems Theory and Its Application to Interfirm Product Modularity1,462 cited
• 2001Mass customization: Literature review and research directions1,311 cited
• 2001Remote Purchase Environments: The Influence of Return Policy Leniency on Two-Stage Decision Processes434 cited
• 2008Coordinating advertising and pricing in a manufacturer–retailer channel306 cited
• 2003Managing modularity of product architectures: toward an integrated theory305 cited
• 2001Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers303 cited
• 2003Product Customization and Price Competition on the Internet257 cited
• 2002Research Note Consumer Addressability and Customized Pricing252 cited
• 2004Optimal return policy and modular design for build‐to‐order products201 cited
• 2007Mass Customization vs. Mass Production: Variety and Price Competition173 cited
• 1997An Integrated Modular Design Methodology for Life-Cycle Engineering142 cited
• 2008Coordinating a three-level supply chain with multiple suppliers, a vendor and multiple buyers141 cited
• 2006