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An Empirical Segmentation of Users of Mobile Banking Apps
16 references·11 citing·47 second hop
An Empirical Segmentation of Users of Mobile Banking Apps (2016)An Empirical Segmentation of Users of Mob…Digital Business Strategy: Toward a Next Generation of Insights (2013)Digital Business Strategy: To…Introduction to the Special Issue Mobile Commerce: The Past, Present, and Future of Mobile Commerce Research (2012)Introduction to the Special I…Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing (2012)Brand in the hand: A cross-ma…Mobile banking: proposition of an integrated adoption intention framework (2010)Mobile banking: proposition o…Are Mobile Payment and Banking the Killer Apps for Mobile Commerce? (2008)Are Mobile Payment and Bankin…Pleasure or utility? Time planning style and Web usage behaviors (2006)Pleasure or utility? Time pla…Web acceptance and usage model (2005)Web acceptance and usage modelThe relationship between consumer innovativeness, personal characteristics, and online banking adoption (2005)The relationship between cons…Toward an understanding of the behavioral intention to use mobile banking (2004)Toward an understanding of th…User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences (2003)The Influence of Goal-Directe…U-Commerce: Expanding the Universe of Marketing (2002)U-Commerce: Expanding the Uni…Research Report: The Role of Behavioral Modeling in Computer Skills Acquisition: Toward Refinement of the Model (2000)Research Report: The Role of …The Computer for the 21st Century (1991)The Computer for the 21st Cen…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…The prediction of behavior from attitudinal and normative variables (1970)The prediction of behavior fr…How do live-stream channels shape impulse buying behaviour? Empirical research on Vietnamese youth (2023)How do live-stream channels s…Identifying unobserved heterogeneity in mobile wallet adoption – A FIMIX-PLS approach for user segmentation (2022)Identifying unobserved hetero…Marketing research on Mobile apps: past, present and future (2021)Marketing research on Mobile …Linking Individual Demographics to Antecedents of Mobile Banking Usage: Evidence from Developing Countries in Southeast Europe (2021)Linking Individual Demographi…Identifying Relevant Segments of Potential Banking Chatbot Users Based on Technology Adoption Behavior (2021)Identifying Relevant Segments…Food delivery application user segmentation in the mobile marketing world in China (2021)Food delivery application use…Evaluation of Tourism E-Commerce User Satisfaction (2021)Evaluation of Tourism E-Comme…Identification of two decision‐making paths underpinning the continued use of branded apps (2020)Identification of two decisio…Factors influencing behavioural intention to use mobile banking among retail banking clients (2019)Factors influencing behaviour…A Cultural Comparative Study of Mobile Banking Adoption Factors (2019)A Cultural Comparative Study …Towards a better understanding of mobile banking: the impact of customer experience on trust and commitment (2018)Towards a better understandin…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. 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this work references cited by second hop

References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
  • 1991The Computer for the 21st Century10,020 cited
  • 2013Digital Business Strategy: Toward a Next Generation of Insights4,375 cited
  • 2004Toward an understanding of the behavioral intention to use mobile banking1,963 cited
  • 1970The prediction of behavior from attitudinal and normative variables881 cited
  • 2003The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences746 cited
  • 2005The relationship between consumer innovativeness, personal characteristics, and online banking adoption477 cited
  • 2002U-Commerce: Expanding the Universe of Marketing445 cited
  • 2010Mobile banking: proposition of an integrated adoption intention framework445 cited
  • 2000Research Report: The Role of Behavioral Modeling in Computer Skills Acquisition: Toward Refinement of the Model321 cited
  • 2005Web acceptance and usage model290 cited
  • 2006Pleasure or utility? Time planning style and Web usage behaviors140 cited
  • 2012Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing118 cited

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2012
Introduction to the Special Issue Mobile Commerce: The Past, Present, and Future of Mobile Commerce Research
118 cited
  • 2008Are Mobile Payment and Banking the Killer Apps for Mobile Commerce?75 cited
  • Cited by

    • 2021Marketing research on Mobile apps: past, present and future245 cited
    • 2018Towards a better understanding of mobile banking: the impact of customer experience on trust and commitment60 cited
    • 2019A Cultural Comparative Study of Mobile Banking Adoption Factors43 cited
    • 2019Factors influencing behavioural intention to use mobile banking among retail banking clients35 cited
    • 2021Evaluation of Tourism E-Commerce User Satisfaction29 cited
    • 2020Identification of two decision‐making paths underpinning the continued use of branded apps26 cited
    • 2022Identifying unobserved heterogeneity in mobile wallet adoption – A FIMIX-PLS approach for user segmentation25 cited
    • 2023How do live-stream channels shape impulse buying behaviour? Empirical research on Vietnamese youth24 cited
    • 2021Identifying Relevant Segments of Potential Banking Chatbot Users Based on Technology Adoption Behavior22 cited
    • 2021Food delivery application user segmentation in the mobile marketing world in China16 cited
    • 2021Linking Individual Demographics to Antecedents of Mobile Banking Usage: Evidence from Developing Countries in Southeast Europe9 cited